tag:blogger.com,1999:blog-26684355263256617232024-02-07T06:40:24.396-05:00Joy BergmannJoy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.comBlogger55125tag:blogger.com,1999:blog-2668435526325661723.post-45968358379125860912019-07-22T17:40:00.000-04:002019-07-22T17:40:34.892-04:00Check Out My Authory Portfolio to See Updated Articles and Other Projects<div class="separator" style="clear: both; text-align: center;">
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Rather than pasting my recently published work here, I've started an <a href="https://authory.com/joybergmann">Authory portfolio page</a> to collect articles as they appear on the web.<br />
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You'll also find collections of my favorite interviews and investigative pieces as well as a [very limited] sampling of client work intended for public distribution.Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com7tag:blogger.com,1999:blog-2668435526325661723.post-393290998832439672018-10-08T08:38:00.000-04:002018-10-11T08:23:36.996-04:00UPDATE: Young, Homeless Man “Stephen” Who Died in Riverside Park Identified; Family Found by Local Journalist<!--[if gte mso 9]><xml>
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<span style="font-family: "arial";"><span style="font-size: x-small;">Originally published September 25, 2018, in <i><a href="https://www.westsiderag.com/2018/09/25/update-young-homeless-man-stephen-who-died-in-riverside-park-identified-family-found-by-local-journalist">West Side Rag</a></i></span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhg9ws2AhRxfRMHNRoHu2eJGj-RXKnzDsHtFe6K38l-a78QXYozePeSVC0TRnrWzp8Id5oqqXgV_Htrp8g7ouVWkNBxmt9toSlR4AEmGjfG8JSQ1Bn-vYFNducWrByooThw8x1qnmQUNL0/s1600/Neil+Harris+Jr.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="423" data-original-width="580" height="232" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhg9ws2AhRxfRMHNRoHu2eJGj-RXKnzDsHtFe6K38l-a78QXYozePeSVC0TRnrWzp8Id5oqqXgV_Htrp8g7ouVWkNBxmt9toSlR4AEmGjfG8JSQ1Bn-vYFNducWrByooThw8x1qnmQUNL0/s320/Neil+Harris+Jr.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Neil Harris, Jr. in a 2010 family photo</td></tr>
</tbody></table>
<span style="font-family: "arial"; font-size: small;">Back in April of 2017, I wrote about a young
homeless man who was <a href="https://www.westsiderag.com/2017/04/05/a-young-homeless-mans-death-in-riverside-park-leaves-a-void-i-wish-i-knew-his-name">found dead</a> </span><span style="font-family: "arial"; font-size: small;">under the West Side Highway near 71st Street in Riverside Park.</span><br />
<span style="font-family: "arial"; font-size: small;"><br /></span>
<span style="font-family: "arial";"><span style="font-size: small;">Many community members <a href="https://www.westsiderag.com/2017/05/02/a-proper-memorial-service-for-an-anonymous-but-beloved-homeless-man">mourned</a> the quiet man in the maroon hoodie, a park fixture known to some as “Stephen.”
A memorial plaque soon appeared on “Stephen’s bench” near 75th and Riverside.
But his identity remained a mystery, a John Doe, buried months later on <a href="https://www.hartisland.net/">Hart Island</a> – the city potter’s field –
plot 383, section I, <a href="https://www.hartisland.net/burial_records/68927-unknown-unknown?date_of_death=2017-03-09&referer=search">grave</a> 35.<o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">Now, thanks to two determined women, we know
who he was. <o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">His name was Neil Harris, Jr., 32. He loved
animals, cooking, video games, horror movies and reggae music. He hated crowds
and feared change. He had learning disabilities, severe social anxiety and
bouts of paranoia. He also had a mother, Susan Hurlburt, and a huge extended
family who’d been worrying about and looking for him since he disappeared from
the Inwood, Long Island, train station on December 12, 2014. <o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">“He knew my number by heart.” Hulburt told
WSR. “I thought if it got bad, he’d call me and I’d come pick him up. But I
never heard from him.” <o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXDhHMHTmRAVEmzWGcy8_U2EPK2xCy3svxq_A2P_FgDsMm-DUUlClznDkzcIa1TudRsdbpyYmeQWMXcGhHs72J-rIn6IEUkZwGqgLiJLPV9YEfkW24KtPr4w4B4OzKbuN2pTxQcuA3CVQ/s1600/Pier-1-bench.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="516" data-original-width="550" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXDhHMHTmRAVEmzWGcy8_U2EPK2xCy3svxq_A2P_FgDsMm-DUUlClznDkzcIa1TudRsdbpyYmeQWMXcGhHs72J-rIn6IEUkZwGqgLiJLPV9YEfkW24KtPr4w4B4OzKbuN2pTxQcuA3CVQ/s320/Pier-1-bench.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"></td></tr>
</tbody></table>
<br />
<span style="font-family: "arial"; font-size: small;">Hurlburt finally learned of her son’s fate
thanks to recent efforts by Jessica Brockington, a journalist who lives on the
Upper West Side (and has written for <i>West Side Rag</i>).</span><br />
<span style="font-family: "arial"; font-size: small;"><br /></span>
<span style="font-family: "arial";"><span style="font-size: small;">Brockington, like many locals, felt a
connection to the man she’d often see while walking her dogs. She’d once
offered him coffee and tomato soup on a frigid day. Upon reading of his death,
she wondered how his family would ever find out – if he even had a family. She
said a prayer and left the question unanswered. <o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">Until this past August.<o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial"; font-size: small;">Brockington was busy reviewing several
government databases, looking for information to use in a data journalism class
she was taking through the Knight Foundation. On </span><a href="https://www.namus.gov/" style="font-family: Arial; font-size: medium;">NamUs.gov</a><span style="font-family: "arial"; font-size: small;"> – a Justice Department site to help
resolve missing and unidentified persons cases – she stumbled upon a missing
person photo for a Neil Harris, Jr. “He looked just like the guy we knew in the
park as Stephen,” she says.</span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">That discovery set in motion six weeks of
frenzied – often frustrating – detective work by Brockington. <o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">She shared the photo with multiple Riverside
Park denizens who also immediately recognized the man as “Stephen.” <o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">She contacted NYPD’s 20th Precinct with her
findings. Officers sent her to the Missing Persons division, where “Stephen’s”
case had been transferred. Detectives there didn’t think she’d made a match,
based on the medical examiner’s photos and a description of the body.</span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><o:p></o:p></span></span><br />
<span style="font-family: "arial"; font-size: small;">She persisted.</span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">By this point, Brockington had already
scoured Facebook and discovered Neil Harris, Jr. had a mother who’d been
posting about him, requesting prayers for him, asking him to be safe. “There
was a loving family besides themselves with worry,” she says. But Brockington
felt she couldn’t contact them until authorities confirmed the ID. And they
weren’t moving fast. <o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTpAA4_geWRmj6nokHT-NjCHatG9tE4xMWorVhWQmTMh4zsyE3XTnTf0m0KtJVRVEQXTkF-jHbfPZWx-yHLH_qL3VSMEkM6g_7Q1Cm4fLI84m1JPT-n95g7r7F3spMM8S4VQAMZaJMTTE/s1600/Hurlburt+FB+missing.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="628" data-original-width="508" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTpAA4_geWRmj6nokHT-NjCHatG9tE4xMWorVhWQmTMh4zsyE3XTnTf0m0KtJVRVEQXTkF-jHbfPZWx-yHLH_qL3VSMEkM6g_7Q1Cm4fLI84m1JPT-n95g7r7F3spMM8S4VQAMZaJMTTE/s320/Hurlburt+FB+missing.jpg" width="258" /></a></div>
<span style="font-family: "arial"; font-size: small;">Brockington says detectives in Nassau County
– where Neil grew up and the missing person’s report had been filed – were more
amenable. One detective decided to contact Hurlburt and ask her to get a DNA
test done. But, not wanting to upset a mother needlessly if it wasn’t a match,
he did not tell her a body had been found.</span><br />
<span style="font-family: "arial"; font-size: small;"><br /></span>
<span style="font-family: "arial";"><span style="font-size: small;">“There was no rush,” Hurlburt ruefully
recalls. Now living in North Carolina on a fixed income, she says she didn’t
have a spare $99 for the test and had no clue what the stakes really were. <o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">Meanwhile, Brockington was getting
impatient. She wanted Hurlburt to know the urgency of the matter. So she called
Kenny Jarels, founder of the <a href="https://www.facebook.com/theawarefoundation/">AWARE Foundation</a>, a
nonprofit that supports families of missing people, to serve as an
intermediary. “On Facebook, I’d seen AWARE interfacing with Susan about Neil.
AWARE had had posters made and she was sharing those posters on Facebook
weekly,” she says. “Kenny decided Susan needed to know that there was a
possible match. So Kenny called Susan that night. And the next day I spoke with
her.” <o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">Once the two women connected, they were
unstoppable. <o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">Hurlburt immediately went on NamUs to
inspect a tiny thumbnail photo of the unidentified man’s face taken at the
medical examiner’s office. “I knew it right away. That was my son,” she says.
“I’ve known him at 300 pounds and at 150 pounds. With dreadlocks and with a
shaved head. That was my son.” <o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">Hurlburt quickly arranged to take a DNA test
at a local police station. But, unwilling to wait on results, she also
contacted NYC’s Office of the Chief Medical Examiner [OCME] to try to speed up
the identification process. “After the third phone call, I got to a woman there
who said we might be able to do it through Neil’s medical records. Had he had
any broken bones?” Neil had broken his arm as an adult; an injury that
never fully healed. Hurlburt requested the hospital send his file to OCME for
comparison with X-rays taken during the man’s autopsy. <o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">About a week later, on September 21st,
Hurlburt got the call from OCME. “They told me, ‘we can positively ID that this
is Neil.’” According to OCME, he died on March 9, 2017, of an acute intestinal
hemorrhage due to a perforated chronic peptic ulcer.<o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">Hurlburt says she wants people to know her
son had a kind heart, and a big Italian family who loved him. But Neil was also
“a lost soul” who had run away once before. He told her he wanted to live on
the streets. In addition to mental illness challenges, he had long struggled
with his biracial background, often asking his mother, “What am I?” His
African-American father, Neil Harris, Sr., had had his own struggles and is
also buried on Hart Island.<o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">Hurlburt also wants her experience to help
others avoid the “torture” of not knowing what’s happened to their missing
loved ones. She says law enforcement and other authorities need to better
respect families by treating these cases with greater urgency. “Homeless people
are still people. If you have one lead on who these people are, you should
follow up. Immediately.”<o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">How Neil ended up in Riverside Park remains
a mystery. He had no previous connection to the Upper West Side, says Hurlburt.
He’d only been to Manhattan once in his life – to see the Rockefeller Center
Christmas tree – and hated it. She has no idea how Neil managed to survive for
over three years on his own. He could barely read or write and had no access to
funds. “He didn’t know what to do with himself. So he just sat and stared.”<o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">She suspects the kindnesses of Upper West
Siders, “angels”, sustained him. “God sent all of you there then,” Hurlburt
says. “And sent you now to make sure he rests in peace with his identity. That
was the most important thing to Neil. I want to make sure he has a name, and
isn’t just some number.”<o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">Hurlburt is especially grateful to
Brockington and hopes to meet her and others when the family comes to New York
to collect Neil’s death certificate and personal effects. “She never stopped.
This was a stranger. She didn’t have to go this far. And she did,” says
Hurlburt. “This has changed my view on the world. There’s good people in this
world. There are.”<o:p></o:p></span></span><br />
<span style="font-family: "arial";"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial";"><span style="font-size: small;">“Connecting Neil’s family with the community
of people who mourned his death has been really emotional but deeply
satisfying,” says Brockington. “It’s one little piece of good, you know? I just
wish it happened earlier.”<o:p></o:p></span></span><br />
<!--EndFragment--><br />Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-23394008062041679212018-10-05T16:39:00.000-04:002018-10-08T08:40:54.709-04:00Talking with Anna Quindlen About Her New, Very UWS Novel and Why the Neighborhood Suits Her Down to the Ground<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjneXfEVdIMkfI_b6pDObE-J-p-eYocFj_mqE6PBfLWtdDhRlaXhjbcKy4K6xIEuUb6SAkaBQ0HzMxuDs1ou51s8CV1jt0rVTTckicoBh61bsQklClOINc23Gr6JCYog1g6qZPk6S9PZYs/s1600/Quindlen+Pic.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="383" data-original-width="550" height="276" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjneXfEVdIMkfI_b6pDObE-J-p-eYocFj_mqE6PBfLWtdDhRlaXhjbcKy4K6xIEuUb6SAkaBQ0HzMxuDs1ou51s8CV1jt0rVTTckicoBh61bsQklClOINc23Gr6JCYog1g6qZPk6S9PZYs/s400/Quindlen+Pic.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Quindlen on her UWS rooftop. Photo (c) Maria Krovatin</td></tr>
</tbody></table>
<br />
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="font-family: "arial"; font-size: xx-small;"><i>Originally <a href="https://www.westsiderag.com/2018/09/24/talking-with-anna-quindlen-about-her-new-very-uws-novel-and-why-the-neighborhood-suits-her-down-to-the-ground">published </a>September, 24 2018, in West Side Rag</i></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="font-family: "arial";"><span style="font-size: 14px;"><i><br /></i></span></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">Stepping into Pier 72
diner, Anna Quindlen seems much like any other work-from-home writer on break.
Eager for news, a laugh, some rice pudding with the decaf. Most of the day, she
says, “I just sit and stare into the middle distance.”<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">Her résumé says
otherwise. After working as a journalist and winning the Pulitzer Prize for
her <i>New York Times </i>columns, Quindlen moved on to writing
bestsellers, from memoirs to advice books to nine novels.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">Her latest, </span><a href="https://www.penguinrandomhouse.com/books/235196/alternate-side-by-anna-quindlen/9780812996067/"><i><span style="color: #66a93d; font-family: "arial"; font-size: 10.5pt;">Alternate Side</span></i></a><span style="color: black; font-family: "arial"; font-size: 10.5pt;">, is set on a dead-end
block on the Upper West Side, one with a tiny private parking lot that’s an
enduring source of pride for those granted a space, and envy for those
relegated to New York’s insane automotive dance. A block quite like the one
where Quindlen lives with her husband, attorney Gerald Krovatin, and two
Labrador retrievers. The couple has three grown children, one grandchild and
another on the way.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">Quindlen spent a recent
hour talking about the novel, the fault lines running through many UWS lives
and why nothing beats Broadway’s “great parade of humanity.” This interview has
been edited for length and clarity.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">*<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">WSR: <i>Alternate
Side </i>digs into so many issues that obsess Upper West Siders – class,
status anxiety, real estate, gentrification. What sparked the story?<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: The initial
impulse for the novel came because my elder son was reading <i>Bonfire of
the Vanities</i>. It made me think how long it’s been since Tom Wolfe published
that book. And how issues of race and class attach. Not only in this city but
across this country. Now perhaps more than ever.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">So I was a little
surprised to discover what it turned out to be was a novel about marriage.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">WSR: Your 50-ish
protagonist, Nora Nolan, and her husband, Charlie, feel so familiar.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: I think of
them as classic, prosperous Upper West Siders. Wealthy people live on 5th
or Park or down in Tribeca. Prosperous people live on the Upper West Side.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">WSR: Changing
perspectives hit Nora from multiple angles. She’s conflicted about her
relationship with her marriage and with her city.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: And with
herself. It’s not accidental that she has a completely different work life at
the end of the book as she has at the beginning. She changes substantially. In
ways that I’m not sure would be true, had the incident with the golf club not
happened.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">WSR: That incident
– an assault on a blue-collar man by a white-collar one – divides the block,
upending peaceful coexistences. Do you think one incident can change how you
see someone you’ve been with for 25 years?<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: I don’t think
the single thing changes it. I think sometimes something cataclysmic can magnify
the differences that you unconsciously knew were there but refused to look at
or acknowledge. You see it when empty nest syndrome happens…when serious
illness strikes.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">It’s not so much that
that thing caused the schism. It’s that there were tiny cracks all along and
that thing is like a teaspoon hit against the side of the vessel. Suddenly all
the tiny cracks get bigger.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">WSR: Nora also has
shifting feelings about New York.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: What Nora says
over and over is that she felt more of an affinity for New York – and certainly
her neighborhood – when it was grittier, harsher, harder. That it felt like
someplace that was challenging her. Now she feels really settled in it. In a
way that you’re not really supposed to feel in this city. You’re supposed to feel
settled in the suburbs, not on Broadway.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">WSR: Do you feel
the same way?<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: I have a
certain fondness for the grittier, crazier Upper West Side that existed when I
came to college here. And when I was a street reporter here. But as a mother?
As a property owner? I’m not so unhappy with things feeling slightly safer and
more settled.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">What I am unhappy about
is when younger people and less prosperous people get pushed out.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">The great thing about
the Upper West Side is you walk up Broadway and feel like you’re seeing the
great parade of humanity. You’re not just seeing people who can afford a pair
of Jimmy Choos.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">But fewer members of the
great parade are welcome here or are prosperous enough to settle here now. I’m
a big fan of rent control!<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">WSR: Speaking of
divisive issues…class and its power dynamics run thru <i>Alternate Side</i>.
Among prosperous Upper West Siders, I’ve sometimes sensed this crisis of
masculinity and of femininity, when folks interact with their contractor or
their super or their nanny. A person who enters their lives and has much
more power than they expected.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: It’s certainly
a major theme of the book. The people who are performing the tasks that – deep
in your heart of hearts – you believe you should be doing yourself.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">I don’t think it’s quite
as strong among the men. But among the women, certainly I get a really powerful
sense of that. Whether it’s the nanny or the housekeeper – that person upon
whom you are so reliant, and who therefore has a kind of power that can make
you uncomfortable.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">The woman who might know
things about your children that you don’t know. Who knows where everything is
in your house. It doesn’t have to be uncomfortable, but it can be.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCpSZtTDac6RhdTjLM9keIj20P5hlOZitDj-GftNwH9I0GawGUxf8gXFQFUa3NFYMm5pj38y-Z3KU9_3CY8D9Efa0M5RE2AAy6oR2DyvEvHM-nOWLBNNbWC0r2myv0quORg8NAq-vSSAE/s1600/9780812996067.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="450" data-original-width="296" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCpSZtTDac6RhdTjLM9keIj20P5hlOZitDj-GftNwH9I0GawGUxf8gXFQFUa3NFYMm5pj38y-Z3KU9_3CY8D9Efa0M5RE2AAy6oR2DyvEvHM-nOWLBNNbWC0r2myv0quORg8NAq-vSSAE/s320/9780812996067.jpg" width="210" /></a></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial"; font-size: 10.5pt;">WSR: The denizens
of </span><i style="background-color: white; font-family: Arial; font-size: 10.5pt;">Alternate Side’</i><span style="background-color: white; font-family: "arial"; font-size: 10.5pt;">s block have some sharp personalities. Do you
think there are particular character traits shared by Upper West Siders?</span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: I think of us
as liberal, outspoken, nicer than people think we are. People can be really,
really helpful to each other. Cliquish and clannish, too.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">WSR: How so?<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: You just have
this tightly woven tapestry of the neighborhood people. They’re your nabes.
Maybe they’re not even people you know. But they are people you see almost
every day. You know their dogs. They go to the same nail parlor. A few you
know, but most you don’t – except by sight.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">WSR: But they’re
still <i>your </i>people.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: Definitely
your people. Suddenly, you notice when they’re not there anymore.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">WSR: After growing
up in Philly and South Brunswick, New Jersey, you first came to the upper Upper
West Side – Morningside Heights – at 18?<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: Came to
Barnard in 1970. And I would’ve stayed around here. But my husband and I got
married and didn’t have much money. So we looked around for the place most like
the Upper West Side, one where you could get cheap housing. And moved to
Hoboken. I tended to think of the Hudson River as nonexistent.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">In 1999, we moved back.
Right after Oprah chose <i>Black and Blue</i> as an Oprah Book Club
book. Which was not coincidental.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">WSR: Ah,
windfalls…<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: And we were
both horrified, because we were convinced we were buying at the top of the
market. Only to discover that the market had no top!<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">WSR: 19 years,
then. A lot has changed…<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: It changes in
some ways, and in other ways it doesn’t.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">WSR: What are the
eternals?<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: Well, you walk
past a place like Barney Greengrass and you think, by right, this should be an
Armani Exchange. And yet, somehow, it’s not.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">There’s this weird
alchemy to the Upper West Side. Some places really stick. I’m convinced that if
there was a nuclear disaster, Cafe Luxembourg would survive. And thank God for
that.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">WSR: What’s your
favorite part of the neighborhood? Beyond our spunky spiritedness…<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: That is one of
my favorite things. That odd combination of friendliness and non-intrusiveness.
The neighbors who know how to say just enough, but not too much.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">And Riverside Park. Poor
Riverside Park! In any other city in America, it would be THE park. But because
of Central Park, it gets overlooked. I’m a real Riverside Park devotee.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">My grandson’s favorite
place on earth – other than Nana & Pop’s house – is the American Museum of
Natural History. Which is just as it should be.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">WSR: In <i>A
Short Guide to a Happy Life</i>, you summarize your personal code as, “I show
up, I listen. I try to laugh.”<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: My work makes
me sound so much more large and in charge than I actually am.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">WSR: You’re
so <i>together</i>!<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: I’m baffled by
it. I read a quote from myself on Twitter and I think, did I actually ever say
or write that?<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">When my kids were really
young, and I’d be going to give a speech or something, I’d come downstairs in a
dress and heels and make-up. My son would say, “It’s the Amazing Anna Quindlen
Doll!” And most of the time when I have to talk about my work, or look at
my work, or think about what I’ve produced in my work, I feel like the Amazing
Anna Quindlen Doll.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">And that is NOT the
person who populates the streets of the Upper West Side every day!<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">WSR: Ha! <i>Alternate
Side’s </i>paperback is out in November. What’s next for you?<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;"><br /></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: black; font-family: "arial"; font-size: 10.5pt;">AQ: <i>Nanaville </i>will
be published in the spring. It’s thoughts on grandmothering from a newbie nana.<o:p></o:p></span></div>
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-->Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com1tag:blogger.com,1999:blog-2668435526325661723.post-49646370049851194612018-09-03T09:14:00.000-04:002018-09-03T09:14:20.763-04:00Why Jeffrey Toobin Loves the Upper West Side<a href="http://www.westsiderag.com/wp-content/uploads/2018/07/Toobin-and-Breezy.jpg"><img alt="" class="alignnone size-full wp-image-48706" height="413" src="http://www.westsiderag.com/wp-content/uploads/2018/07/Toobin-and-Breezy.jpg" width="550" /></a><br />
<br />
<span style="font-size: x-small;"><i>Originally published on July 30, 2018 in <a href="https://www.westsiderag.com/2018/07/30/why-jeffrey-toobin-lives-on-the-upper-west-side">West Side Rag</a></i></span><br />
<span style="font-size: x-small;"><br /></span>
By Joy Bergmann<br />
<br />
Jeffrey Toobin chuckled as he grabbed a bench in his favorite place in New York City – Riverside Park. “My wife thinks it’s very ambitious of me to live 17 blocks from where I grew up.”<br />
<br />
The best-selling author, New Yorker staff writer and CNN senior legal analyst spent his childhood at 90th and Riverside and has lived in the same West 70s building for 23 years with Amy B. McIntosh, CUNY’s Associate Vice Chancellor. The empty-nesters raised a daughter and son here, and recently added Breezy, a Labradoodle puppy, to the family.<br />
<br />
An unabashed UWS fanboy who resists nostalgia, Toobin spent a recent hour away from working on his next book – about the Mueller investigation – to talk Fairway strategies, mugger money and the joys of the dog run. After being told that all comments were on the record, Breezy chose to remain silent. This interview has been edited for length and clarity.<br />
*<br />
<strong>WSR:</strong> Always an Upper West Sider?<br />
<br />
<strong>JT:</strong> Effectively I’ve always been an Upper West Sider. Except for college, law school and the three years my wife spent in the Obama administration when we lived in Washington. But we never gave up our apartment here. It really is home.<br />
<br />
Amy moved here in 1984, and I remember telling her which blocks she could walk on and which ones she couldn’t because the west side was still pretty dangerous.<br />
<br />
By the time our kids came along in the 90s, it was almost hard to remember that because the whole place had become so gentrified. Which is a mixed blessing, but the reduction in crime is nothing but welcome.<br />
<br />
<strong>WSR:</strong> You went to Columbia Prep...<br />
<br />
<strong>JT:</strong> I went to PS 166 and then Columbia Prep. My kids went to Ethical Culture and then Fieldston. One of my happiest memories of their childhood was walking them to Ethical.<br />
<br />
<strong>WSR:</strong> You’ve no doubt seen a lot of changes around here.<br />
<br />
<strong>JT:</strong> It’s not that I’m one of these nostalgia buffs. The neighborhood is unambiguously better than what it was, but I remember walking on West End Avenue when they were shooting the scenes for “Network” when the people are yelling out the window, “I’m mad as hell and I’m not going to take it anymore.”<br />
<br />
<strong>WSR:</strong> Classic. And timely.<br />
<br />
<strong>JT:</strong> One difference from when I grew up? It’s a lot more rich people.<br />
I grew up at 175 Riverside Drive, which was nice building that went co-op after my parents moved in in the 60s. It was accountants, school teachers. And now, 175 Riverside Drive, every apartment is in the multiple millions of dollars. I regret that lack of diversity. The vibe is much wealthier than it was.<br />
<br />
<strong>WSR:</strong> Any places you pine for that are no longer around?<br />
<br />
<strong>JT:</strong> The only two commercial establishments that I unambiguously miss are the Royale Bakery on north side of 72nd Street between Broadway and West End that’s been gone for like 20 years. They had this Mitteleuropean feel and amazing rugulach – the raspberry, not the chocolate. And the All State Cafe on the south side of 72nd Street [now the Emerald Inn].<br />
<br />
When our kids were about 4 and 6, there was a serious fire above us in our apartment building. We had to evacuate. But where do you go at one in the morning? We went to the All State Cafe and they were so great. They brought our kids milk. And they certainly didn’t bring us milk. Amy and I were like, “We need a drink!” Our cat, Lightning, was at the bar.<br />
<br />
<strong>WSR:</strong> Ha!<br />
<br />
<strong>JT:</strong> I love the way the neighborhood was, but I love it now. I think New Yorkers recognize that change is part of living here. It’s part of the organic process of a successful city.<br />
<br />
<strong>WSR:</strong> What differentiates the UWS from other nabes?<br />
<br />
<strong>JT:</strong> There’s a settled feeling here. There’s not a lot of space for a lot of new buildings. It’s just so convenient to a lot of places where people work. It’s just an intensely desirable place to live.<br />
I walk to CNN at Columbus Circle and have it timed to the second. I can roll out of bed and be on television in 35 minutes which is pretty great.<br />
<br />
<strong>WSR:</strong> OK, but kvetching is the official sport of the UWS...<br />
<br />
<strong>JT:</strong> That’s true.<br />
<br />
<strong>WSR:</strong> So, what do we need to improve?<br />
<br />
<strong>JT:</strong> I’d like to see greater diversity in terms of income and ethnicity. I’d like to see more independent stores and fewer chains. But I don’t have a lot of complaints.<br />
I mean, we’re sitting in Riverside Park. The Riverside Park in which I grew up, 75 percent of the benches in front of us here would’ve been broken, and there would’ve been graffiti, and we would’ve been in genuine fear of getting mugged. None of which is true now. That’s an unambiguously good thing.<br />
<br />
I was a mugged as a kid. A lot of parents of my friends would make sure their kids had a five-dollar bill with them at all times – mugger money so you’d always have something to give a mugger and he wouldn’t kill you. Imagine how terrible that is. That’s gone, that concern.<br />
<br />
<strong>WSR:</strong> Do you feel like the edge is gone, too?<br />
<br />
<strong>JT:</strong> Edge is overrated. I do wish the city was more affordable for people of more limited means. There’s no question that that’s a problem. But if edge means graffiti, if edge means muggings, good riddance.<br />
<br />
<strong>WSR:</strong> Switching gears: Are you Team Fairway or Team Trader Joe’s?<br />
<br />
<strong>JT:</strong> Very much Team Fairway. I’ve never stepped foot in Trader Joe’s. Not because I have any objection. It just never occurs to me to go in there.<br />
<br />
<strong>WSR:</strong> Do you have survival tips for people encountering Fairway for the first time at, say, Sunday at 5pm?<br />
<br />
<strong>JT:</strong> Bring shoulder pads. It can get rough in there, no question about it.<br />
<br />
<strong>WSR:</strong> Where do you love to get your nosh on?<br />
<br />
<strong>JT:</strong> My favorite local business is Giacomo’s. It’s this tiny little food place on 72nd next to the [West End Superette] bodega. It was the first place my daughter was allowed to go by herself. She became coffee-obsessed at an embarrassingly young age and she would go buy coffee there. I take great pleasure in supporting a business like that.<br />
<br />
Another one of our favorite stores is what we call the Pink Awning Store even though it hasn’t had a pink awning for like 15 years. Stationery & Toy on 72nd between Columbus and Amsterdam. It’s just an amazing store. Whatever you’re looking for, they always have.<br />
<br />
<strong>WSR:</strong> What is the perfect UWS day for you?<br />
<br />
<strong>JT:</strong> I like good rather than perfect. I love taking Breezy to the dog run early in the morning. Just to watch him tear around with the other dogs gives me great pleasure. Then it would be nice to go to the JCC with my wife and work out. And then she has a real job, so she goes to work and I just go back to the apartment. I’d work for a while, get lunch at Giacomo’s and when it’s time to get ready for “Situation Room,” walk down to CNN. That’s a good day.<br />
<br />
<strong>WSR:</strong> What’s Wolf Blitzer really like?<br />
<br />
<b>JT:</b> Wolf and Anderson [Cooper] are two of the most sane people you’ll ever meet, which is unusual for television stars. They are relentlessly normal. And that vibe spreads through the entire network. There is no reward for eccentricity at CNN.<br />
<br />
<strong>WSR:</strong> What’s the distinguishing characteristic of an Upper West Sider?<br />
<br />
<b>JT:</b> I don’t know. I’m a journalist, but I don’t think I’m the most observant person on the world. I don’t have a picture in my mind of what an Upper West Sider is. But I just did a piece in the New Yorker about [Congressman] Jerry Nadler, and if I were looking for a hardcore Upper West Sider, he’s a pretty good example.<br />
<br />
<strong>WSR:</strong> What’s the biggest misconception about the UWS? What do people get wrong about it?<br />
<br />
<strong>JT:</strong> Do people have conceptions at all about the UWS?<br />
<br />
<strong>WSR:</strong> I think so.<br />
<br />
<strong>JT:</strong> Really? Well, I think it used be known as kind of bookish, liberal and insular. Now, I think it’s too expensive to be bookish. Though I heard Shakespeare & Company is coming back.<br />
<br />
<strong>WSR:</strong> They are.<br />
<br />
<strong>JT:</strong> I think the UWS’s uniqueness, it’s a lot more similar to the Upper East Side than it used to be. But again, I don’t want to give the impression that everything used to be better. Everything did not used to be better.<br />
<br />
<strong>WSR:</strong> Thanks for taking time today. Your schedule has been SO leisurely...<br />
<br />
<strong>JT:</strong> It’s been crazy. All Trump all the time. And the Supreme Court. The pace of news has been more relentless than any period I can remember. I’m also working on a book about the Mueller investigation.<br />
<br />
<strong>WSR:</strong> But you have to wait until the report is issued, right?<br />
<br />
<strong>JT:</strong> Yes, I do.<br />
<br />
<strong>WSR:</strong> Do you know when it’s coming?!<br />
<br />
<strong>JT:</strong> No. No, I don’t.<br />
<br />
<strong>WSR:</strong> A lot of people are in a fugue state of nervous anxiety about the political situation. Got any prescription for coping better?<br />
<br />
<strong>JT:</strong> It’s okay to take news vacations. A week, two weeks. I don’t have that luxury, but I think news vacations are not a bad idea. There will be a new crisis in two weeks, and you’ll have had some Zen moments in the interim.<br />
<br />
<br />Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-42765326060001914822018-09-03T08:55:00.000-04:002018-09-03T08:55:05.059-04:00MTA Mystery: Has Anyone Taken the CPW Ghost Bus?<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.westsiderag.com/wp-content/uploads/2018/08/image2-1-e1535121353446.jpg" style="margin-left: auto; margin-right: auto;"><img alt="" class="size-full wp-image-48904" height="240" src="http://www.westsiderag.com/wp-content/uploads/2018/08/image2-1-e1535121353446.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Mystery shuttle bus photographed in the wild</i></td></tr>
</tbody></table>
<div>
<i><span style="font-size: x-small;">Originally published on August 23, 2018 in <a href="https://www.westsiderag.com/2018/08/23/mta-mystery-has-anyone-taken-the-cpw-ghost-bus">West Side Rag</a></span></i></div>
<div>
<i><br /></i></div>
<div>
By Joy Bergmann<br />
<br />
<div class="p1">
<span class="s1">All summer there's been scuttlebutt about a free MTA shuttle bus roaming Central Park West, presumably to provide alternate transportation for B/C subway riders affected by the <a href="https://www.westsiderag.com/2018/02/20/mta-releases-exact-dates-and-specs-of-subway-station-closures-and-upgrades">temporary closure</a> of stations being upgraded and repaired at 72nd, 86th and 110th Streets. </span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">But if the MTA has not posted any signs about this bus, does it exist?</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">"It exists. It's being offered and paid for. But very few people know about it or how to make use of it," insists tipster Juliet. </span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Juliet, a 92nd Street resident, has been depending on the M10 bus for her commute along Central Park West during the B/C shutdown. But o</span><span class="s1">ne recent day a bus with "Out of Service" in its route display stopped and Juliet boarded, thinking it an M10. The fare box was disabled – not an unusual occurrence – and so she accepted the free ride, ringing the bell near her 92nd St stop. When the bus whizzed past her destination she spoke up and was told by the driver, "This is the shuttle. And you're the only one who doesn't know that." </span></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.westsiderag.com/wp-content/uploads/2018/08/IMG_20180823_073639260_HDR-e1535049354350.jpg" style="margin-left: auto; margin-right: auto;"><img alt="" class="size-full wp-image-48892" height="290" src="http://www.westsiderag.com/wp-content/uploads/2018/08/IMG_20180823_073639260_HDR-e1535049354350.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>No shuttle bus mentions here</i></td></tr>
</tbody></table>
<div class="p1">
<span class="s1"></span><br /><span class="s1"></span></div>
<div class="p1">
<span class="s1">It was the first she'd heard of any free shuttle. Subsequent conversations with bus stop comrades revealed they, too, had had strange encounters with these CPW buses. Sometimes the route display says "To Subway", other times "NYCT", but no one seems to be riding them. And no one knows where the stops are, Juliet says. </span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Another tipster wrote to WSR back in June, "Special buses have been running on CPW since the 72 and 86 Street subway stations have closed for renovation. When and where the buses stop is a mystery to me, and apparently to others since I have never seen any passengers on the bus."</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p3">
<span class="s2">When we first checked with the MTA, a spokesperson responded, "</span><span class="s1">While the 72 St, 86 St, and Cathedral Pkwy (110 St) stations are under repair and renovation, we’re running increased M10 bus service along Central Park West to help customers looking to use another station on the line without extra walking." </span></div>
<div class="p3">
<span class="s1"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.westsiderag.com/wp-content/uploads/2018/08/IMG_20180823_073452185-e1535049433697.jpg" style="margin-left: auto; margin-right: auto;"><img alt="" class="size-full wp-image-48893" height="272" src="http://www.westsiderag.com/wp-content/uploads/2018/08/IMG_20180823_073452185-e1535049433697.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Nothing about a free shuttle bus here either<br /></i></td></tr>
</tbody></table>
<div class="p3">
<span class="s1">And yet, these mystery buses – definitely not M10s say our tipsters – are still being spotted, if not taken. So we again asked MTA for clarification. </span></div>
<div class="p3">
<span class="s1"><br /></span></div>
"The MTA never <a href="http://www.mta.info/press-release/nyc-transit/riders-reminded-72-st-86-st-bc-stations-undergo-critical-structural-safety">announced</a> any shuttle service," an MTA spokesperson said Thursday. "We've added additional service on the M10 bus line to assist passengers in making connections to B/C stations that are operating." The MTA added that the station upgrade projects are on schedule and that re-opening dates will be announced soon.<br />
<br />
Great. Now back to a twist on the original question: If the MTA did not <em>announce </em>a shuttle service, could it still exist?<br />
<br />
WSR readers, have you seen these CPW ghost buses? Enjoyed a surprise free ride? Let us know in the comments.<br />
<br />
<i>This story was later picked up by the <a href="https://nypost.com/2018/09/01/transit-officials-say-this-free-mta-shuttle-doesnt-exist/">New York Post.</a> </i><br />
<div class="p3">
<span class="s1"></span></div>
</div>
Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-9731999584902024402018-09-02T18:34:00.000-04:002018-09-03T08:56:10.152-04:00City Removes Trash Cans on the UWS, Claiming it Improves Cleanliness; One Local Says It's 'Boneheaded'<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.westsiderag.com/wp-content/uploads/2018/08/IMG_1301-e1534264792776.jpg" style="margin-left: auto; margin-right: auto;"><img alt="" class="size-full wp-image-48842" src="http://www.westsiderag.com/wp-content/uploads/2018/08/IMG_1301-e1534264792776.jpg" height="299" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Overflowing trash can at West End Avenue & 103rd Street</i></td></tr>
</tbody></table>
<span style="font-size: x-small;"><i>Originally published on August 15, 2018 in <a href="https://www.westsiderag.com/2018/08/15/city-removes-trash-cans-on-the-uws-claiming-it-improves-cleanliness-one-local-says-its-boneheaded">West Side Rag</a></i></span><br />
<div>
<span style="font-size: x-small;"><br /></span></div>
<div>
By Joy Bergmann<br />
<br />
As someone who walks her dog several times a day along West End Avenue near West 104<sup>th</sup> Street, tipster Melissa G. says she’s “very trash-can conscious.”<br />
<br />
A few months ago, she noticed all of the baskets were overflowing with trash. Then she had another realization: There were now only two baskets per intersection instead of four – one on every corner – which she says had consistently been the case during her nine years on the block.<br />
<br />
What happened to the baskets? Did they get removed in anticipation of some windy weather? Surely the Department of Sanitation [DSNY] would soon restore the baskets – thereby easing the overflow trash – she thought.<br />
<br />
A neighbor who shared her concerns called 311 and was told that the baskets had been removed because people leaving Riverside Park were putting their trash in them. “You can’t make this up,” says Melissa.<br />
<br />
Nope.<br />
<br />
Counterintuitive as it may seem, DSNY says having fewer trash baskets increases area cleanliness. “For some reason, when there’s a garbage can on a corner, it attracts litter,” DSNY Community Liaison Nick Circharo told West Side Rag. “The corner without a basket is the cleanest corner. If you take away the baskets, people will take their garbage elsewhere.”<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.westsiderag.com/wp-content/uploads/2018/08/IMG_20180810_140933508-e1534265391610.jpg" style="margin-left: auto; margin-right: auto;"><img alt="" class="size-full wp-image-48843" src="http://www.westsiderag.com/wp-content/uploads/2018/08/IMG_20180810_140933508-e1534265391610.jpg" height="284" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><em>Rust stains indicate this WEA corner used to have a wire trash basket.</em><br />
<div style="text-align: left;">
<span style="font-size: small;"><br /></span></div>
<div style="text-align: left;">
<span style="font-size: small;">DSNY spokesperson Dina Montes says that 1,131 litter baskets citywide were removed in the past year for chronic misuse, leaving about 23,250 baskets in place. In an email, she explained:</span></div>
<blockquote>
<div style="text-align: left;">
<span style="font-size: small;">"Litter baskets are for pedestrian litter, and are placed in busy commercial and pedestrian-heavy areas, not in primarily residential areas. It’s always been DSNY’s policy that litter baskets be used solely for pedestrian litter and not household garbage or business garbage.</span><span style="font-size: 12.8px; text-align: center;"> </span></div>
</blockquote>
<blockquote>
<div style="text-align: left;">
<span style="font-size: small;">Our Department’s cleaning office routinely reviews litter baskets usage and placement around the city, and will remove baskets that are in areas that do not meet the commercial criteria, or baskets that are chronically misused (i.e. illegal drop-offs, improper disposals of household trash in and around litter baskets, etc.). On the other hand, we will also add baskets to areas that have become more commercial in nature.</span><span style="font-size: 12.8px; text-align: center;"> </span></div>
</blockquote>
<blockquote>
<div style="text-align: left;">
<span style="font-size: small;">[Many of the removed baskets] were in residential areas that did not fit the commercial criteria and were being misused. Removing chronically abused and misused baskets is a practice we do citywide and it has proven to be effective and beneficial in reducing drop offs and improper trash disposal."</span></div>
</blockquote>
<div style="text-align: left;">
<span style="font-size: small;">Circharo says the basket reductions, “Are not a money-saving thing, but a cleanliness-increasing thing,” noting that DSNY crews empty baskets on West End Avenue every day, twice a day, except for Sundays when there is no pickup.</span></div>
<div style="text-align: left;">
<span style="font-size: small;"><br /></span></div>
<div style="text-align: left;">
<span style="font-size: small;">Aaron Biller, head of community group Neighborhood in the Nineties, called the DSNY move "a crude, boneheaded mistake."</span></div>
<blockquote>
<div style="text-align: left;">
<span style="font-size: small;">In deciding it could treat West End Avenue and Riverside Drive as residential areas that need less service, Sanitation does not consider that these so-called residential streets have a fair number of commercial facilities like SRO and commercial hotels, shelters, facilities for the elderly and a major park that attract large numbers of visitors, on top of our residents, who need a place for their refuse. WEA and Riverside are also densely packed with apartment buildings, some as high as 20 stories. The geography of the community, with its long avenue blocks also makes a compelling argument for a can on all four corners.</span></div>
</blockquote>
<div style="text-align: left;">
<span style="font-size: small;">Melissa isn’t buying the DSNY explanation either. “When the trash cans overflow, it’s vile. I want a can back on every corner,” she says. “It was one of those great New York things not to have to walk a mile with a bag of poop.”</span></div>
<div style="text-align: left;">
<span style="font-size: small;"><br /></span></div>
<div style="text-align: left;">
<span style="font-size: small;">Could this be the spark of a new <a href="https://www.westsiderag.com/2012/01/27/central-parks-new-trash-plan-sparks-the-poo-bag-rebellion">poop-bag rebellion</a>, incited when Central Park similarly removed trash cans a few years back?</span></div>
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<span style="font-size: small;">Hopefully not. But for now, DSNY’s Circharo says that if residents want their trash baskets restored – no promises that they will be – they may make requests at: <a href="mailto:dsny@customerservice.nyc.gov">dsny@customerservice.nyc.gov</a></span></div>
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<i><span style="font-size: small;">This story inspired other pieces in the <a href="https://www.nytimes.com/2018/08/19/nyregion/harlem-litter-baskets-sanitation-department-nyc.html">New York Times</a> and <a href="http://gothamist.com/2018/08/20/dsny_trash_can_numbers.php">Gothamist. </a></span></i></div>
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Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com10tag:blogger.com,1999:blog-2668435526325661723.post-13836653381853913702018-09-02T18:19:00.000-04:002018-09-02T18:19:15.760-04:00NYPD Again Confiscates Controversial Sidewalk Bookseller's Inventory<div>
<a href="http://www.westsiderag.com/wp-content/uploads/2018/08/image1-e1533254444957.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" class="size-full wp-image-48758" height="273" src="http://www.westsiderag.com/wp-content/uploads/2018/08/image1-e1533254444957.jpg" width="400" /></a></div>
<span style="font-size: x-small;"><div>
Originally published August 3, 2018 in <a href="https://www.westsiderag.com/2018/08/03/nypd-again-confiscates-controversial-sidewalk-booksellers-inventory">West Side Rag</a></div>
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By Joy Bergmann<br />
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For years, sidewalk bookseller Kirk Davidson has been a lightning rod and Rorschach test for Upper West Siders. Some see his open-air marketplace at 73rd and Broadway as a funky haven for bibliophiles, while others see a filthy nuisance blocking pedestrian traffic.<br />
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But on Thursday, folks didn't see much of anything at all. No Kirk. No books.<br />
<br />
That's because NYPD confiscated five tables full of books – hundreds of volumes – left unattended over the past week, according to Capt. Timothy Malin of the 20th Precinct. Officers conducted similar sweeps back in <a href="https://www.westsiderag.com/2016/07/07/after-police-action-book-vendors-are-suddenly-gone-from-broadway">July</a> and <a href="https://www.westsiderag.com/2016/08/16/broadway-bookseller-beats-charge-as-police-continue-to-seize-books">August</a> of 2016. <br />
<br />
Malin says that since he took charge of the precinct in April, "Not one week has passed during which Kirk's name has not come up at least once. He is the single individual that we receive the most complaints about."<br />
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In New York City, it is legal for vendors like Davidson to proffer their wares. But each vendor is limited to one table of goods no larger than 8 feet long, 3 feet wide and 5 feet high; and those goods may not be left unattended on the public sidewalk.<br />
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Malin says he received an uptick in complaints when Davidson expanded his enterprise to five tables. And the problem can be more than clutter. "I don't think it's the books that are offending people...it's the unsanitary conditions," he says, noting that books left outdoors can become covered in mold, mildew and host vermin. "When we took similar action against another vendor, there was actually a rats' nest in his books. Also, when vendors camp there overnight, they leave garbage and human waste behind."<br />
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West Side Rag was unable to locate Davidson for comment, but we did reach his long-time attorney, John Levy, who had not yet been apprised of the latest police action. "Kirk's been there for decades," says Levy. "He knows what to do when he loses his books. He goes to the precinct to claim the vouchered property. Gets transportation to pick them up. It's his business."<br />
<br />
The NYPD treads carefully when dealing with Davidson. According to an <a href="https://www.nytimes.com/2016/08/11/nyregion/a-sidewalk-vendor-amasses-books-summonses-and-lawsuits.html?_r=0">NYT profile,</a> Davidson claimed to have received more than 200 summonses [and beat most of those charges] and had won more than $80,000 from the City in a series of civil suits for unlawful enforcement and seizure of his books. "Before we do anything with respect to a bookseller, we contact a Department attorney," Malin says. "We're not here to chase booksellers. We're here to address community concerns."<br />
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Olivia, our tipster who provided photos of the Wednesday night confiscation effort, says she wishes the NYPD would put their energies elsewhere. "With everything going on in the world today and the absurd corruption we're seeing at such high levels, it seems ridiculous to crack down on a street bookseller," she said. "He's not bothering anyone."<br />
<br />
Council Member Helen Rosenthal has long supported efforts to clear the sidewalks of scofflaws. In a statement to West Side Rag she said, "The key issue here is that everyone be able to share our sidewalks safely and enjoyably, whether they are pedestrians or vendors. The vast majority of sidewalk vendors follow the rules and they are an asset for the community. But in the case of Mr. Davidson, he violated the terms of his sidewalk vendor license multiple times over a long period."<br />
<br />
Given Davidson's 25-plus years as an area fixture, it likely won't be long before his tabletop bookstore returns. But on Thursday afternoon, his long-time corner looked like a blank page.<br />
<br />
<a href="http://www.westsiderag.com/wp-content/uploads/2018/08/Vendor-Free-Corner-e1533254327376.jpg"><img alt="" class="alignnone size-full wp-image-48756" height="375" src="http://www.westsiderag.com/wp-content/uploads/2018/08/Vendor-Free-Corner-e1533254327376.jpg" width="550" /></a><br />
<br />
[PS: Within three days, Davidson and his tables were back.]<br />
<br />
<i>This story was later picked up by the <a href="https://nypost.com/2018/08/18/upper-west-side-residents-want-sidewalk-book-vendor-gone/">New York Post</a>. </i></div>
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Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com4tag:blogger.com,1999:blog-2668435526325661723.post-4198757007920708442018-09-02T18:08:00.000-04:002018-09-02T18:08:20.718-04:00UWS Gets Flower Flashed With Huge Garbage Can Bouquet<a href="http://www.westsiderag.com/wp-content/uploads/2018/08/IMG_20180802_075507831_HDR-e1533212519275.jpg"><img alt="" class="alignnone size-full wp-image-48733" src="http://www.westsiderag.com/wp-content/uploads/2018/08/IMG_20180802_075507831_HDR-e1533212519275.jpg" /></a><br />
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<span style="font-size: x-small;">Originally published on August 2, 2018 in <a href="https://www.westsiderag.com/2018/08/02/uws-gets-flower-flashed-with-huge-garbage-can-bouquet">West Side Rag</a></span><br />
<br />
By Joy Bergmann<br />
<br />
A huge floral bouquet magically appeared early Thursday morning, plunked into a trash can on the southwest corner of 73rd Street and West End Avenue, delighting passersby who wondered: What? Who?<br />
<br />
The display was the latest "Flower Flash" created by Lewis Miller Design, a floral design firm in NoMad. According to his <a href="https://lewismillerdesign.com/flower-flash/">web site</a>, Miller has been committing these random acts of beauty [and viral marketing] around the city since October 2016.<br />
<br />
In a May <a href="http://hauteliving.com/2018/05/lewis-miller-flower-flash/655971/">interview</a> with Haute Living, Miller described part of his motivation: To get people to look up from their phones and enjoy flowers.<br />
<br />
“Tech constantly runs our life, and flowers are ephemeral. They’re fleeting, and they’re natural, and they’re soft, and they’re beautiful, and they’re luxurious," Miller said. "Our schedules are all so crazy, and technology is just driving us all bonkers, and we’re living on the edge of all having nervous breakdowns. Flowers are a comfort. They’re beautiful. Anywhere we can bring that back to counterbalance the realities of modern living is a good thing.”<br />
<br />
Ephemeral, indeed.<br />
<br />
By 9:15am, Department of Sanitation workers were on the scene and the flowers were headed for destruction.<br />
<br />
"Why? Why can't you leave it for 24 hours? It's beautiful!" pleaded Ruth Cohen, who lives on that corner.<br />
<br />
A Sanitation supervisor explained that with the bouquet in place, "People can't throw garbage in there."<br />
<br />
Locals scrambled to grab a few blooms before they landed in the garbage truck's maw.<br />
<br />
<a href="http://www.westsiderag.com/wp-content/uploads/2018/08/IMG_20180802_091316773_HDR-e1533216437100.jpg"><img alt="" class="alignnone size-full wp-image-48736" height="413" src="http://www.westsiderag.com/wp-content/uploads/2018/08/IMG_20180802_091316773_HDR-e1533216437100.jpg" width="550" /></a><br />
<br />
"Here we have a beautiful indication of life that could last 24 hours," Cohen told West Side Rag, "and the Department of Sanitation destroys it."<br />
<br />
It was nice while it lasted.<br />
<br />
<a href="http://www.westsiderag.com/wp-content/uploads/2018/08/IMG_20180802_071208218_HDR-e1533213294895.jpg"><img alt="" class="alignnone size-full wp-image-48734" height="610" src="http://www.westsiderag.com/wp-content/uploads/2018/08/IMG_20180802_071208218_HDR-e1533213294895.jpg" width="550" /></a>Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com7tag:blogger.com,1999:blog-2668435526325661723.post-54370738032717201772018-09-02T17:57:00.002-04:002018-09-02T17:57:13.116-04:00Mount Sinai to Close Renowned Birthing Center as Midwives and Moms Push Back<a href="http://www.westsiderag.com/wp-content/uploads/2015/11/roosevelt2.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" class="alignnone size-full wp-image-35578" height="400" src="http://www.westsiderag.com/wp-content/uploads/2015/11/roosevelt2.jpg" width="266" /></a><br />
<span style="font-size: x-small;">Originally published July 25, 2018 in <a href="https://www.westsiderag.com/2018/07/25/mount-sinai-to-close-renowned-birthing-center-as-midwives-and-moms-push-back">West Side Rag</a> </span><br />
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<br /></div>
<div>
By Joy Bergmann<br />
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During an internal meeting last week, leaders of the OB/GYN team at Mount Sinai West hospital announced the January closure of its pioneering <a data-saferedirecturl="https://www.google.com/url?hl=en&q=https://www.mountsinai.org/locations/west/care/obgyn/pregnancy-birth/birthing-center&source=gmail&ust=1532642400117000&usg=AFQjCNHdV_BEM70UCdXRAfvETDdTU1G4Uw" href="https://www.mountsinai.org/locations/west/care/obgyn/pregnancy-birth/birthing-center">Birthing Center</a>, opened in <a data-saferedirecturl="https://www.google.com/url?hl=en&q=https://www.mountsinai.org/locations/west/about/history&source=gmail&ust=1532642400117000&usg=AFQjCNHbNbgcKBRNW3hz897QNP8fhbpoRg" href="https://www.mountsinai.org/locations/west/about/history">1996</a> as the first hospital-based birthing center in New York City. The hospital is on 10th Avenue between 58th and 59th Street and was <a href="https://www.westsiderag.com/2015/11/12/mt-sinai-to-strip-roosevelt-and-st-lukes-names-from-uws-hospitals" rel="noopener" target="_blank">formerly called Roosevelt Hospital</a>.<br />
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Parents, grandparents, midwives and other advocates for the home-like, childbirth facility – intended for women with low-risk pregnancies who seek a more relaxed environment to give birth without epidural anesthesia – have vowed to pressure Mount Sinai executives to reconsider this decision.<br />
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A group calling itself Save The Birthing Center has started an <a data-saferedirecturl="https://www.google.com/url?hl=en&q=https://www.change.org/p/keep-the-mt-sinai-west-birthing-center-open?recruiter%3D633617900%26utm_source%3Dshare_petition%26utm_medium%3Demail%26utm_campaign%3Dundefined%26utm_term%3Dundefined&source=gmail&ust=1532642400117000&usg=AFQjCNFcRinCVwo6ZR-Sd_ieEYqVYdsGvQ" href="https://www.change.org/p/keep-the-mt-sinai-west-birthing-center-open?recruiter=633617900&utm_source=share_petition&utm_medium=email&utm_campaign=undefined&utm_term=undefined">online petition</a> seeking 2,500 signatures, saying, “If it closes there will only be one in-hospital birthing center in all of New York City. NYC families deserve autonomy and choice when deciding where to give birth. Help save the MSW Birthing Center!”<br />
<br />
Asked about the impending closure, Mount Sinai emailed the following statement:<br />
<blockquote>
"In order to make the critically necessary expansions of our Neonatal Intensive Care Unit (NICU) along with enhancing the services of our Labor and Delivery Unit, we have had to reevaluate the use of space within our obstetrics footprint. The newly configured Labor and Delivery area and NICU expansion will allow us to provide improved patient safety, comfort and delivery of care to all mothers and infants, especially those who require extra care. </blockquote>
<blockquote>
Mount Sinai is committed to providing patient-centered care for all expectant mothers and supporting each mother’s unique childbirth experience. We respect a woman’s birthing choice and will continue to offer the option of a childbirth experience that includes low medical intervention, accessibility to midwives, and one that ensures the health and well-being of both mother and baby. </blockquote>
<blockquote>
While the Birthing Center at Mount Sinai West will no longer exist in its current capacity after December 2018, we believe the concept of a natural, low-intervention delivery is not bound within four walls and choice of a natural childbirth experience will continue to be available to all expectant mothers who deliver at Mount Sinai West. We remain committed to our mission of providing compassionate, personalized care for all expectant mothers."</blockquote>
Risa Klein, Certified Nurse Midwife, says she was present at the grand rounds meeting last Tuesday when officials made the announcement. “There had been rumors of changes coming, but you never expect it.”<br />
<br />
Klein says the hospital is very supportive of midwives and new mothers – even the traditional Labor & Delivery rooms have tubs – but that the Birthing Center is something special and worth protecting. “The real downside loss would be the loss of that in-house community people look to,” she said. “The Birthing Center is like being at home, but with the safety net of first-class medical facilities being just one floor away in the unlikely event of something challenging happening to the baby or mother. It’s a real comfort and would be a loss for the community.”<br />
<br />
The importance of choice is a consistent refrain among those who’ve already signed the petition.<br />
<br />
“NYC desperately needs low-risk birthing options within a hospital setting,” wrote Vanessa Cariddi.<br />
“Without birthing centers, women have only two choices: medicalized hospital births or home births.”<br />
<br />
“All mothers deserve the right to choose a birthing center,” added Alex Passas.<br />
<br />
And Karie Brown wrote, “I gave birth there – a glorious experience – and it breaks my heart to know that Mt. Sinai wants to take that experience away from others.”<br />
<br />
<i>This story was later picked up by the <a href="https://www.wsj.com/articles/mount-sinai-to-close-natural-birthing-center-after-two-decades-1533075578?mod=searchresults&page=1&pos=1">Wall Street Journal</a>. </i><br />
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Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com1tag:blogger.com,1999:blog-2668435526325661723.post-38954557672828370162018-09-02T17:43:00.000-04:002018-09-03T08:57:10.636-04:00NYPD Calls UWS Duane Reade Stores Crime Magnets; Asks Residents To Demand Better Security Investment By Corporate Owners<a href="http://www.westsiderag.com/wp-content/uploads/2018/04/DR-at-2069-Broadway.jpg"><img alt="" class="alignnone size-full wp-image-47804" src="http://www.westsiderag.com/wp-content/uploads/2018/04/DR-at-2069-Broadway.jpg" height="463" width="550" /></a><br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;"><i>Originally published April 25, 2018 in <a href="https://www.westsiderag.com/2018/04/25/nypd-calls-uws-duane-reade-stores-crime-magnets-asks-residents-to-demand-better-security-investment-by-corporate-owners">West Side Rag</a></i></span><br />
<br />
By Joy Bergmann<br />
<br />
Capt. Timothy Malin, the 20th Precinct’s new commanding officer, is taking aim at Duane Reade for what he considers a lax attitude to crime prevention.<br />
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By not investing in private security guards for the precinct’s eight stores, he says, the company is drawing in repeat offenders from other neighborhoods who use these locations as their “personal shopping malls” and may commit other crimes of opportunity while visiting the Upper West Side.<br />
<br />
“The vast majority of the larcenies (thefts) are coming from one place: Duane Reade,” he told residents at Monday evening’s monthly Community Council meeting.<br />
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So far in 2018 there have been 180 reported larcenies from area Duane Reade stores, up 35% over last year. Duane Reade makes up 42% of the precinct’s total reported petit larcenies (stolen goods under $1000); multiple grand larcenies have also been reported. NYPD has made 76 larceny arrests in the stores this year; 97% of those arrested live outside of the precinct.<br />
<br />
During his PowerPoint presentation, Capt. Malin highlighted the rap sheets of five recidivist arrestees as exemplars of his larger concern. Career criminals – sex offenders, gang members, robbers with upwards of 78 arrests – are traveling to the UWS to hit unguarded Duane Reades and perhaps swipe laptops and handbags elsewhere while they’re here, he says.<br />
<br />
“They have security guards in other parts of the city like northern Manhattan and the Bronx. We’ve asked them twice for the exact same thing for the Upper West Side but we haven’t made any progress.”<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.westsiderag.com/wp-content/uploads/2018/04/Capt.-Timothy-Malin.jpg" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="" class="alignnone size-full wp-image-47805" src="http://www.westsiderag.com/wp-content/uploads/2018/04/Capt.-Timothy-Malin.jpg" height="320" width="274" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Capt. Timothy Malin</i></td></tr>
</tbody></table>
Capt. Malin said he met with Walgreens [Duane Reade’s owners] corporate security managers last week, noting that the precinct’s previous commander held a similar meeting back in January. He found the reps to be sympathetic, but not racing to ameliorate the situation. “They approach store security from a strict dollars and cents point of view,” he said. “They told me they expect to lose $7 million of merchandise in Manhattan every year, and they just write it off. They expect one in three lipsticks to be stolen. They call 911 to file a police report so as to make an insurance claim.”<br />
<br />
Walgreens did not respond to requests for comment.<br />
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Money matters to Walgreens, Malin says, but it should also matter to area residents.<br />
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“Taxpayer dollars right now are essentially subsidizing private security at Duane Reade,” he said. To attempt to stem the wave of thefts, 20th Precinct officers have made over 822 “directed patrols” at area stores wherein uniformed cops stop by and walk the aisles. Those are “822 times this year when our officers could have been engaged with something else, a different quality of life issue our residents may have.”<br />
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Capt. Malin urged residents to <a href="https://www.walgreens.com/mktg/contactus/contact-us-forms.jsp?tier3Id=1050" rel="noopener" target="_blank">contact Walgreens</a> and demand that the company take action. “We want the same preventative measures that the Bronx and other parts of Manhattan are getting…visible, well-run security in their UWS stores,” he said. “They can’t just be reactive. They need to be proactive for the safety of the community.”<br />
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<br /></div>
<div>
<span style="font-size: xx-small;"><i>This story was later picked up by the <a href="https://www.wsj.com/articles/a-crime-problem-on-the-upper-west-side-shoplifting-at-duane-reade-1526302801">Wall Street Journal</a>, <a href="https://nypost.com/2018/04/30/duane-reade-has-a-major-security-problem/">New York Post</a> and <a href="https://www.nbcnewyork.com/news/local/Duane-Reade-Thefts-Shoplifting-Surges-Upper-West-Side-Takes-NYPD-Police-Resources-481297661.html">NBC New York.</a></i></span></div>
Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-48975445873820699862018-09-02T17:27:00.000-04:002018-09-02T17:27:03.367-04:00Mosquito Squad Declares (Cautious) Victory After 8-Year Infestation<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.westsiderag.com/wp-content/uploads/2018/04/Fingers-Crossed-Squad.jpg" style="margin-left: auto; margin-right: auto;"><img alt="" class="alignnone size-full wp-image-47754" height="679" src="http://www.westsiderag.com/wp-content/uploads/2018/04/Fingers-Crossed-Squad.jpg" width="450" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><em>Members of the Mosquito Squad cross their fingers in front of their block.</em></td></tr>
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<span style="font-size: x-small;">Originally published April 19, 2018 in <a href="https://www.westsiderag.com/2018/04/19/mosquito-squad-declares-cautious-victory-after-8-year-infestation">West Side Rag</a></span><br />
<br />
By Joy Bergmann<br />
<br />
Nevermore will flesh-munching mosquitoes haunt the nights of residents living on West 84th Street between West End Avenue and Riverside Drive (also known as Edgar Allan Poe Street). After eight years of <a data-saferedirecturl="https://www.google.com/url?hl=en&q=https://www.westsiderag.com/2016/04/08/gnawed-exasperated-residents-battle-ravenous-mosquito-infestation-say-city-wont-help&source=gmail&ust=1524277446605000&usg=AFQjCNG_7Bg8dBxa2mJK4MRsDQvYPKZYLA" href="https://www.westsiderag.com/2016/04/08/gnawed-exasperated-residents-battle-ravenous-mosquito-infestation-say-city-wont-help" rel="noopener" target="_blank">misery</a>, the mosquitoes appear to have been eradicated, say members of the Mosquito Squad who have fought the tiny beasts.<br />
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“It’s been a long journey, but one we want others to benefit from,” says Tom. “We’ve created a prototype for how the city should handle future infestations and have shown how residents can create change.” [Squad members asked me to only use their first names.]<br />
<br />
In December 2009, neighbors started sharing their tales of sleepless, gnawed nights. Mosquitoes were biting them particularly during the winter months, and the welts they'd leave were different from the kinds they normally got. Their early investigations revealed that these were no ordinary bugs. The mosquitoes of 84th street were a particularly hearty species called <em>Culex pipiens molestus</em>, known for terrorizing Londoners during the Blitz in World War II. West Side Rag first wrote about them <a href="https://www.westsiderag.com/2011/10/28/rare-breed-of-nasty-mosquitoes-attacks-the-upper-west-side-welts-bandages-and-hospitalizations" rel="noopener" target="_blank">in 2011</a>.<br />
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Using a shared timeline document, volunteers compiled observations and action steps. Though initially unschooled in how NYC infrastructure actually gets monitored and repaired, the Mosquito Squad soon began a doctoral program in navigating unfamiliar science and tangled bureaucracy.<br />
<br />
The driving question for years was: Where is water pooling underground to host these hearty wintertime invaders and how do we drain that habitat out of existence?<br />
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Dozens of expert and amateur sleuths weighed in. A mosquito geneticist from Rutgers. An entomologist from the American Museum of Natural History. A vector specialist from the Department of Mental Health and Hygiene. Con Ed sinkhole experts. Sewer strategists from the Department of Environmental Protection [DEP]. Department of Transportation sidewalk inspectors. A civil engineering professor from Purdue. A mosquito behaviorist from the University of Maryland. And the block’s 403 families, who signed petitions, made 311 calls and answered regular online surveys from the Mosquito Squad regarding mosquito sightings. Some politicians got involved: the squad was particularly grateful to assembly member Linda Rosenthal, who assisted with inter-agency coordination and follow up.<br />
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The group’s now-18-page timeline tracked every development. Holes were checked. Larvicide got dropped. Traps went into manholes. Water mains broke. Gas leaks hissed. Dubious fame arrived via <a data-saferedirecturl="https://www.google.com/url?hl=en&q=https://en.wikipedia.org/wiki/London_Underground_mosquito&source=gmail&ust=1524277446605000&usg=AFQjCNF7iNEj7fezq59MyPbOgiC-L1TXdQ" href="https://en.wikipedia.org/wiki/London_Underground_mosquito" rel="noopener" target="_blank">Wikipedia</a> noting the block as a site of London Underground mosquito “invasion.” Every winter, residents taped vents, slept under nets and still awoke bitten.<br />
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But some time in the past two years – Squad-ers aren’t sure how or when – the DEP decided what the block needed was a re-lining of its sewer pipes using a technique called CIPP (cured in place pipe). CIPP is essentially like slipping a plastic sleeve into the existing pipe and then using either heat or light to transform raw chemicals into a hard plastic lining, sealing any leaks while eliminating the need to dig out damaged pipe.<br />
<br />
In early March 2018, Tom was surprised and “ecstatic” to find a flyer taped to his brownstone’s door announcing the imminent sewer repairs. But when crews began working on <span class="aBn" data-term="goog_355135198" tabindex="0">March 6th</span>, he became alarmed by an intense chemical odor akin to burning plastic penetrating his home. The flyer had warned of this, stating, “These odors, though unpleasant, are not dangerous or toxic.” Tom wasn’t so sure.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.westsiderag.com/wp-content/uploads/2018/04/March-2018-CIPP-sewer-work.jpg" style="margin-left: auto; margin-right: auto;"><img alt="" class="alignnone size-full wp-image-47753" height="334" src="http://www.westsiderag.com/wp-content/uploads/2018/04/March-2018-CIPP-sewer-work.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><em style="font-size: 12.8px;">A worker relines the sewer pipes in March 2018. Photo via Mosquito Squad.</em><span style="font-size: 12.8px;"> </span></td></tr>
</tbody></table>
A subsequent Google search about CIPP fumes yielded some unsettling <a data-saferedirecturl="https://www.cdph.ca.gov/Programs/CCDPHP/DEODC/CDPH%2520Document%2520Library/CIPP%2520Alert%2520final.pdf" href="https://www.cdph.ca.gov/Programs/CCDPHP/DEODC/CDPH%20Document%20Library/CIPP%20Alert%20final.pdf" rel="noopener" target="_blank">safety concerns</a> and new <a data-saferedirecturl="https://engineering.purdue.edu/CIPPSafety" href="https://engineering.purdue.edu/CIPPSafety" rel="noopener" target="_blank">research</a>. Like characters from a “Catch-22” bonus scene, the Squad reached back out to city officials, alerting them – and their neighbors – to this possible new hazard. “We were reluctant to fight the City on another topic that was designed to fix our problem,” Tom says. “But they listened and are looking at revisiting procedures to make sure contractors are acting in accord with the latest information.”<br />
[The DEP did not respond to my inquiries.]<br />
<br />
In any case, that booster shot of anxiety may have been worth it. Since the sewer repair work, the Squad says there has been only one reported mosquito.<br />
<br />
But is a victory dance premature?<br />
<br />
Tom doesn’t think so. “Even if some residents get an occasional visitor now or next winter, we can consider the block's infestation solved.” He’s so optimistic, he’s planned an eradication celebration block party for December.<br />
<br />
Other Squad-ers remain more cautious in their prognostications. The nets over beds might get taken down, but for now, the net hooks are staying in the ceiling.<br />
<br />
They are unanimous, however, in their commitment to taking action to improve community life and implore other UWS-ers to do the same.<br />
<br />
“Don’t just complain about something. Take responsibility in your own hands,” says Pauline. “Talk to each other. Be accountable to each other.”<br />
<br />
“If you want something done, you have to make the city aware and stay on the case,” adds Dan. “The more face-to-face meetings you have, the better. It’s easy to ignore someone over email or 311. Put your problem on the top of their list.”Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-1713545338102990612018-09-02T17:12:00.001-04:002018-09-02T17:12:32.285-04:00Subway Musician 'Maestro D' Revives Frazzled Straphangers<a href="http://www.westsiderag.com/wp-content/uploads/2018/04/Maestro-D-3-24-18.jpg"><img alt="" class="alignnone size-full wp-image-47604" src="http://www.westsiderag.com/wp-content/uploads/2018/04/Maestro-D-3-24-18.jpg" /></a><br />
<br />
He can’t make the 1 train arrive sooner. He can’t stop people from blocking the doors into the 2. But most every Saturday, Maestro D pulls off an even greater feat: Bringing joy to the 72nd Street subway station.<br />
<br />
No toe can resist tapping to his repertoire. If a soulful bit of Marvin Gaye’s “What’s Going On,” fails to seize your spirit, a boogie-woogie “Roll Over Beethoven”, funktastic “Rapper’s Delight” or bluesy “Let It Roll” soon will. Resistance is futile.<br />
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<br />
“This is what I call music!” a teenage boy shouts to his friends. “It’s different. It’s got that old-school flow to it.”<br />
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A five year-old totters over to the donation box perched in front of the electric keyboard, popping in what might be his first busker-supporting dollar. “God bless you, man,” says Maestro D, moving his ring-covered hands with a flourish.<br />
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Maestro D doesn’t do interviews. “I never wanted to be famous. I wanted to be good,” he tells WSR, declining to reveal more than his stage name.<br />
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But good is more than enough in these acrimonious times. And good doesn’t get much better than a Motown “My Girl” sing-along among strangers.<br />
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<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/ezkebzDaadM/0.jpg" src="https://www.youtube.com/embed/ezkebzDaadM?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
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<span style="font-size: x-small;">Originally published in <a href="https://www.westsiderag.com/2018/04/01/subway-musician-maestro-d-revives-frazzled-straphangers">West Side Rag</a> on April 1, 2018 </span>Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-47464111646638815312017-05-01T19:20:00.001-04:002017-05-01T19:20:20.974-04:00A Young Homeless Man's Death in Riverside Park Leaves a Void; 'I Wish I Knew His Name'<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTeg7mlFaIQVBnf-dyIGQthhPC9nIz2_Hi1wu0sPjPxdQJXSKVFkS5UzH-eUrm_CKg56nX0FLIhSYi_CAGVPKg1Ex2qTVJFn3RUlultORFmmiyxus4kLjFbm1fjnluF0cid9OpfKqCAKU/s1600/Pier-1+bench.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTeg7mlFaIQVBnf-dyIGQthhPC9nIz2_Hi1wu0sPjPxdQJXSKVFkS5UzH-eUrm_CKg56nX0FLIhSYi_CAGVPKg1Ex2qTVJFn3RUlultORFmmiyxus4kLjFbm1fjnluF0cid9OpfKqCAKU/s320/Pier-1+bench.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><em style="background-color: white; font-family: Arial; text-align: left;"><span style="font-size: xx-small;">The bench near Pier I where a young homeless man would often sit, until he vanished one day.</span></em></td></tr>
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<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
He was always there. The young homeless man in the maroon hoodie, always sitting bolt upright on a Riverside Park bench – sometimes at 75th Street, other times near Pier 1 Café at 70th – his big canvas rucksack near.</div>
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He said almost nothing. No requests for money or food. No murmurs to himself or invisible interrogators. His gaze seemed steady, as did his strong walk – all six-plus feet and 200 pounds of him, occasionally spotted on Broadway peeking into garbage cans or picking up a free Metro paper to read.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
He had neighbors who wondered and worried about him. Food, clothes, magazines and money would be placed within his reach. After several such interactions, he might turn toward his visitor, meet their eyes and give a faint, quick smile. But he left it at that.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
For going on four years, he was always there. Until he wasn’t.</div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY63aGwWQLPBvBRWbOUspB_xYcVyZj1ly4AaxsOTwdDrkR14a_ReimHG4WJP2wR5d1Xm2sVYIsKzp4GR8VA_G0xUEyXvruPGEulZaNzh0z4Gp4VokaxWMbAwzJDrXLJl7Aqd9OaDgjQsY/s1600/Billy+the+Birdman.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="283" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY63aGwWQLPBvBRWbOUspB_xYcVyZj1ly4AaxsOTwdDrkR14a_ReimHG4WJP2wR5d1Xm2sVYIsKzp4GR8VA_G0xUEyXvruPGEulZaNzh0z4Gp4VokaxWMbAwzJDrXLJl7Aqd9OaDgjQsY/s320/Billy+the+Birdman.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Billy the Birdman on a bench at 75th Street favored by the man</td></tr>
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“It took me weeks to find out what happened to him,” says Billy the Birdman, another daily presence at the park, an avid hawk-spotter who lives nearby on 76th Street. “I knew him better than anyone, saw him every day for years, but I never got him to engage past saying ‘yes, no or thank you.’ And yet I feel like I really lost somebody.”</div>
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According to Billy, park workers told him that the man in the maroon hoodie had been found dead several weeks ago in a fenced off area controlled by Amtrak under the West Side Highway near 71st Street, steps from the Riverside Park South Dog Run.</div>
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I asked NYPD and the Parks Department for verification. Though we cannot be certain it was the maroon hoodie man, NYPD confirmed that on the morning of March 9th an “unidentified male in his 30s” was found there, “seated on the ground, unconscious and unresponsive.” EMS responded and pronounced him dead on the scene. “The medical examiner will determine the cause of death. There are no arrests and the investigation is ongoing.”</div>
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The Office of Chief Medical Examiner told me that, “The person still has not been identified yet. And the cause and manner of death are still pending.”</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Billy thinks the man he called ‘the homeless kid’ was more like 25 years old, but it was difficult to discern any specifics about him. He seemed healthy and strong. He had a full head of reasonably neat, short, wavy black hair, a medium complexion and features that were not easily categorized. Was he of Samoan or North African or Caribbean descent?</div>
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“He had no accent when he said any of the three words he would say,” recalls Billy. “I wish I knew his name. I want to say a prayer for him.”</div>
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Billy’s not the only one. WSR heard from several readers asking if we could find out about the man. Said one, “We’re all part of the life of the park.”</div>
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Whoever he was, he was likely not one of the <a href="http://www1.nyc.gov/office-of-the-mayor/news/408-16/2016-federally-mandated-hope-count-finds-12-percent-decline-street-homeless-the-night-the" style="color: #66a93d; outline: none; text-decoration-line: none;" target="_blank">62,692</a> homeless people in NYC shelters each night. And if he was sleeping tucked up under the highway, the City likely didn’t count him in its annual <a href="http://www1.nyc.gov/office-of-the-mayor/news/408-16/2016-federally-mandated-hope-count-finds-12-percent-decline-street-homeless-the-night-the" style="color: #66a93d; outline: none; text-decoration-line: none;" target="_blank">HOPE census</a> of street homeless people.</div>
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But to those who saw him every day, he did count.</div>
<div style="background-color: white; font-family: Arial; line-height: 18px; padding: 6px 0px 12px;">
<i><span style="font-size: xx-small;">First published April 5, 2017 in <a href="http://www.westsiderag.com/2017/04/05/a-young-homeless-mans-death-in-riverside-park-leaves-a-void-i-wish-i-knew-his-name">West Side Rag</a></span></i></div>
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Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-42609992883253575382017-05-01T11:42:00.003-04:002017-05-01T11:42:51.595-04:00Altercasting: The Best Persuasion Technique You've Never Heard Of<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEqEbeNT2gbunh2HwKL0-hQ4W6ReEoY3bMSrqZ9RAuWgwI6ksbDwq3RMqmRPupz1i8r3pLRVO-LgqCjkjxo5qwVJghftVXORTAq8H6gZ2SdfmNC5pczRzdyPWRHUevfGfPOeXVXMjtc0U/s1600/altercast.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEqEbeNT2gbunh2HwKL0-hQ4W6ReEoY3bMSrqZ9RAuWgwI6ksbDwq3RMqmRPupz1i8r3pLRVO-LgqCjkjxo5qwVJghftVXORTAq8H6gZ2SdfmNC5pczRzdyPWRHUevfGfPOeXVXMjtc0U/s400/altercast.jpg" width="400" /></a></div>
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<span class="s1">As an astute businessperson, you’re always up on the most powerful ways to persuade people to act in their best interests (and yours). So, of course, altercasting is among your top techniques.</span></div>
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<span class="s1"><i>Wait. What’s altercasting? Why don’t I know about this? I need to know about this! Tell me more.</i></span></div>
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<span class="s1">You’ve just been altercasted, friend.</span></div>
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<span class="s1">I’ve persuaded you to read this article using altercasting.</span></div>
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<span class="s1"><br /></span></div>
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<span class="s1"><b>Altercasting is a persuasion technique in which one person characterizes another as a certain kind of person – casts them in a role – and then gives them the opportunity to live up to that role by taking a desired action.</b></span></div>
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<span class="s1"><b><br /></b></span></div>
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<span class="s1">I justifiably cast you, dear reader, as a shrewd entrepreneur who’s always learning the best ways to improve your results. You agreed with this characterization. It’s who you are. It’s how you want to perceive yourself and how you want to be seen.</span></div>
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<span class="s1">Then I offered up an assumption: that you already know about and use altercasting.</span></div>
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<span class="s1">This caused a pang of cognitive dissonance. You <i>are</i> a smart entrepreneur. But you didn’t quite know about altercasting. So you acted immediately to bring this situation into alignment. You’re learning about a technique that many successful people do know about and use daily.</span></div>
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<span class="s1"><br /></span></div>
<div class="p1">
<span class="s2"><a href="https://en.wikipedia.org/wiki/Altercasting">Altercasting</a></span><span class="s1"> works. But why?</span></div>
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<span class="s1"><br /></span></div>
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<span class="s1">Most people want to live up to others’ expectations. Especially when someone shares admiration for one’s talents, character and industriousness. We don’t want to let anyone down, including ourselves.</span></div>
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<span class="s1">Altercasting makes use of this natural tendency, this need for consistency between who we perceive ourselves to be, and our actions.</span></div>
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<span class="s1">Here’s how to use altercasting as a positive force in your business.</span></div>
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<span class="s1"><br /></span></div>
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<span class="s1"><b><span style="color: magenta;">Altercasting to Win New Clients</span></b></span></div>
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<span class="s1">Think about what’s most important to your prospect’s identity – what role would be most appealing? How could your business feed that part of his/her ego?</span></div>
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<span class="s1">A few common self-perceptions and ways to align your pitch:</span></div>
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</div>
<ul>
<li>Bravest, most innovative, always pioneering – you’d want to be the first to experience our new way of doing XYZ</li>
<li>Uncompromising when it comes to quality, performance – you can see how our product clearly outpaces the competition across every metric, you need not compromise</li>
<li>Leader, achiever, avid competitor – you aren’t going to wait around for everyone else to get a clue, you’re willing to move ahead and take advantage of what our XYZ can do for your enterprise</li>
</ul>
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<div class="p1">
<span class="s1">Remember, pacing and structure matter when altercasting.</span></div>
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<span class="s1"><br /></span></div>
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<span class="s1">You must first let your prospect know that you are interested in doing business with them precisely because they are this kind of person. Then you can position your offering in alignment with that self-perception.</span></div>
<div class="p1">
<span class="s1">This isn’t about blanket flattery or fawning. It’s about understanding your prospect at his/her core, authentically recognizing that identity and setting up a situation where doing business with you can only enhance their performance of that positive role.</span></div>
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<span class="s1"><br /></span></div>
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<span class="s1"><b><span style="color: magenta;">Altercasting to Motivate Your Team</span></b></span></div>
<div class="p1">
<span class="s1">You, as their leader, have an obligation to cast your employees in roles that encourage them to aim high and act accordingly.</span></div>
<div class="p1">
<span class="s1">Imagine the lift in their spirits when you recognize that glimmer of potential just waiting for an opportunity to shine.</span></div>
<div class="p1">
<span class="s1">The key word to get them to rise to the occasion? <i>Willing.</i></span></div>
<div class="p1">
<span class="s2"><a href="http://onlinelibrary.wiley.com/doi/10.1002/crq.21157/full">Studies</a></span><span class="s1"> have shown massive increases in compliance when people are asked to be <i>willing</i> to live up to an altercasted role…</span></div>
<div class="p1">
</div>
<ul>
<li>Dave, your presos and emails are always so on-point and clear. Beyond being our project manager, you’re also a gifted writer. Would you be willing to take a crack at this e-newsletter?</li>
<li>Miranda, you’re our go-to foodie, always adventuring into new neighborhoods. Would you be willing to partner with our real estate agent to evaluate locations for our next retail shop?</li>
<li>Sally, I saw how you took charge of the chaos last week when Tom fell ill. I need a leader like you to train the new clerks before launch. Would you be willing to get everyone properly onboarded?</li>
</ul>
<br />
<div class="p1">
<span class="s1">Altercasting can help to effectively delegate tasks, expand someone’s responsibilities, renew enthusiasm for the overall mission, show appreciation for as-yet underutilized talents and get more done with greater satisfaction for all parties.</span></div>
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<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">You know a valuable strategy when you see it. Surely altercasting is now part of your persuasive repertoire.</span></div>
<div class="p1">
<span class="s1">Right? ;)</span></div>
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<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1"><span style="font-size: xx-small;"><i>First published for <a href="https://www.veromo.com/blog/2017/04/altercasting-the-best-persuasion-technique-youve-never-heard-of/">Veromo</a></i></span></span></div>
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Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-46274845027109670642017-04-28T09:56:00.000-04:002017-04-28T09:56:13.983-04:0010 Winning Slides: Your Pitch Deck<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf-Qs6iYzZ0n3y0UEKxKkUmon7l0U9fGqfzrEjYrTcHXFF0kTn_eoWacF8bWFTcedF6e8MzK4Pi48f3PmCr7jJosZnitNKDxVb8Gtg-_uNhMqwUc1me1muOXbFgHz7SKsgjsBwyCq5JvM/s1600/Pitch.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf-Qs6iYzZ0n3y0UEKxKkUmon7l0U9fGqfzrEjYrTcHXFF0kTn_eoWacF8bWFTcedF6e8MzK4Pi48f3PmCr7jJosZnitNKDxVb8Gtg-_uNhMqwUc1me1muOXbFgHz7SKsgjsBwyCq5JvM/s320/Pitch.jpg" width="320" /></a></div>
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<span style="-webkit-text-stroke-width: initial;"><br /></span></div>
<div class="p1">
<span style="-webkit-text-stroke-width: initial;">You’ve learned how to tell your brand’s </span><a href="http://www.joybergmann.com/2017/01/build-business-with-great-story-tips.html" style="-webkit-text-stroke-width: initial;">story</a><span style="-webkit-text-stroke-width: initial;">. Now it’s time to create your pitch deck.</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Yes, now. [Or would you prefer to be scrambling to prepare for that unexpected meeting?]</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Your basic pitch deck is like a well-stocked cupboard. Once you’ve got the foundations organized – your spaghetti, spices, olive oil – you’ll always be ready to add in some fresh bits and present something tasty with an hour’s notice.</span></div>
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<span class="s1">The good news: You already have all the ingredients for a solid starter deck. Putting a streamlined structure in place will make your preso powerful. </span></div>
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<span class="s1">Let’s get cooking...</span></div>
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<b style="-webkit-text-stroke-width: initial;"><span style="color: magenta;">10 Slides Beats 50</span></b></div>
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<span class="s1" style="-webkit-text-stroke-width: initial;">Shorter is better. People have limited attention spans and can only handle a few nuggets of new information per meeting (not per slide). </span><span style="-webkit-text-stroke-width: initial;">Being brief forces you to find and express the fundamental point for each topic. <b>One</b> topic per slide – be it in Keynote, PowerPoint, Google Slides, physical posters mounted around the room, whatever. One.</span></div>
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<span style="-webkit-text-stroke-width: initial;"><span style="color: magenta;"><br /></span></span></div>
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<span class="s1"><b><span style="color: magenta;">Visual Simplicity Please</span></b></span></div>
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<span class="s1">We’ve all seen the 12 bullets slide or suffered the multi-variable graph featuring jargon in tiny font. These should be extinct by now, and yet – like mosquitoes – continue to annoy.</span></div>
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<span class="s1">Keep it simple. One photograph or image per slide and limit text – a line or two – deployed for maximum potency.</span></div>
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<span class="s1">Remember, you’re the hero of your presentation. Your deck is the helpful servant. Colorful punctuation to what’s being said – making it easy for your audience to follow along and synthesize new information.</span></div>
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<span class="s1"><b><span style="color: magenta;">Audience Needs First</span></b></span></div>
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<span class="s1">Now, although you’re the star, this preso isn’t about you. It’s about how your audience will benefit from your business.</span></div>
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<span class="s1">Everything you say and put in your deck must be framed with their needs in mind. How will you solve their problems? Save them time, money, hassles? Win them new business? Better achieve their aims?</span></div>
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<span class="s1">Complete this sentence: By the end of my preso, this customer will know that my business is the only one that best _________, improving their outcomes by ___________.</span></div>
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<span class="s1">Congratulations. You’ve defined your deck’s destination.</span></div>
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<span class="s1"><span style="color: magenta;"><b>The Model</b></span></span></div>
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<span class="s1">Now here’s my 10-slide template to help guide your path to that end:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTJzSYTog5HOKmfTmyMfVLrjf2-wywBrSlmMbnihEMLsl-aUtV4KbMYO5wKWtYAvx8R_nm-rrtqa6AjAUW9ecMafyAsdN0LnUONA67_7cKhyoxhm7sbcYKOKupVzinbD6tsW7b3aO9wyA/s1600/10-Winning-Slides-Your-Pitch-Deck-786x340.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="275" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTJzSYTog5HOKmfTmyMfVLrjf2-wywBrSlmMbnihEMLsl-aUtV4KbMYO5wKWtYAvx8R_nm-rrtqa6AjAUW9ecMafyAsdN0LnUONA67_7cKhyoxhm7sbcYKOKupVzinbD6tsW7b3aO9wyA/s640/10-Winning-Slides-Your-Pitch-Deck-786x340.jpg" width="640" /></a></div>
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<span style="-webkit-text-stroke-width: initial;">These are </span><i style="-webkit-text-stroke-width: initial;">not</i><span style="-webkit-text-stroke-width: initial;"> slide titles, BTW. No one wants to read the headline “Intro.” Make every word serve your story.</span></div>
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<span class="s1"><b><span style="color: magenta;">Slide 1: Cover Snapshot</span></b></span></div>
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<span class="s1">Yep, your company’s name/logo goes here, but it doesn’t need to be the dominant visual.</span></div>
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<span class="s1">Think about an emotion-sparking image to hook your audience’s interest and align the mood to your product/service. No corporate stock photos of mountain climbers, please. Dig deeper for a truer fit.</span></div>
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<span class="s1"><b><span style="color: magenta;">Slide 2: Brand Story/Bio Nutshell</span></b></span></div>
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<span class="s1">Remember your one-minute brand story? </span></div>
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<span class="s1">Here’s where you tell it – with passion and energy. Use storytelling to bring the audience into understanding who you are and why your company exists.</span></div>
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<span class="s1"><b><span style="color: magenta;">Slide 3: Services/Products</span></b></span></div>
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<span class="s1">If slide 2 explains your purpose, slide 3 showcases how you’re fulfilling that mission with your services/products.</span></div>
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<span class="s1">This isn’t the place for a wholesale catalogue of your fabulousness. It’s the time to unleash <i>the</i> most powerful word in English: “<b>the</b>”. Doubt me? Compare…</span></div>
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<span class="s1">“Today, we are a leading weaver of alpaca capes.”</span></div>
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<span class="s1">“Today, we are the leading weaver of alpaca capes.”</span></div>
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<span class="s1">(Yes, garments for llamas, not from them. My pretend business, my rules.)</span></div>
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<span class="s1">Maybe you’re not the leading something yet. No worries. You are “the” something. The first one in a certain location. The only one that does XYZ in a particular way. The best one at XYZ.</span></div>
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<span class="s1">Deploy your most confident “the” statement and move on.</span></div>
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<span class="s1"><b><span style="color: magenta;">Slide 4: How It Works</span></b></span></div>
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<span class="s1">Using the simplest explanation possible, share how customers engage with your product/service. Put the audience in the role of existing customer and help them imagine how the experience would proceed.</span></div>
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<span class="s1">“Sharon, imagine how convenient it would be to order capes for all your alpacas with just one click. As you can see, everything happens from the landing page. Boom! Cozy llamas.”</span></div>
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<span class="s1"><b><span style="color: magenta;">Slide 5: Benefits to Audience</span></b></span></div>
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<span class="s1">Think of the three major pain-points your company will soothe for this audience. Boldly state those three benefits – and personalize them to the specific people in the room.</span></div>
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<span class="s1">Use your prior research on these prospects to customize your approach. The three key benefits may be the same for most every meeting, but tweaking how you phrase them shows you did your homework and care about THEIR needs.</span></div>
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<span class="s1"><b><span style="color: magenta;">Slide 6: Better than Alternatives</span></b></span></div>
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<span class="s1">No need to name your competition. But if you can make a definitive jab at a general deficiency in the marketplace, do it here. </span></div>
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<span class="s1">What’s the killer comparison between your offering and the current market? Highlight it.</span></div>
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<span class="s1"><b><span style="color: magenta;">Slide 7: Proof of Concept/Case Studies</span></b></span></div>
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<span class="s1">Demonstrate your awesomeness with an example. One or two, not six.</span></div>
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<span class="s1">Maybe this is a quick video of your service in action. Maybe it’s a short story you tell about how you solved a client’s problem and what gains they enjoyed because of your solution. Maybe you pull out a prototype and pass it around.</span></div>
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<span class="s1">Prove you know your stuff and move on.</span></div>
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<span class="s1"><b><span style="color: magenta;">Slide 8: Testimonials/Client List</span></b></span></div>
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<span class="s1">People like to work with people who already work with other successful people.</span></div>
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<span class="s1">Spend a few seconds showcasing your track record with clients. Include a testimonial quote that folks will remember.</span></div>
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<span class="s1">Even if you haven’t yet opened the doors of your new enterprise, there are still opportunities to collect testimonials e.g. “Given the track record of the founders, I have no doubts about their abilities to reinvent XYZ. They’re unstoppable.” – Admired, relevant person.</span></div>
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<span class="s1"><b><span style="color: magenta;">Slide 9: One-Sentence Challenge Closer</span></b></span></div>
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<span class="s1">You’ve kept them spellbound. You’ve kept it moving. Now you capture them.</span></div>
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<span class="s1">Consider closing with an appeal to their self-image, a persuasive technique called altercasting.</span></div>
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<span class="s1">Think about what role is central to your audience’s value system. Is it being the cutting-edge player? Is it being the best service provider? Is it being the most dogged about ROI to shareholders?</span></div>
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<span class="s1">Use that information to frame a close that challenges the audience to live up to that role by partnering with your business.</span></div>
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<span class="s1">“Terrence, you are always the first to bring your customers a better way forward. Are you willing to try our company as your next great offering to them?”</span></div>
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<span class="s1">“Willing” is key. It breaks through resistance and moves you toward “yes” like no other word.</span></div>
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<span class="s1">This technique requires homework to work. If you don’t know your audience’s hot buttons, stick with a simple close that revisits the core benefit and asks for agreement e.g. “Terrence, are you ready to save 5 hours every week on payroll tasks? Then you’re ready for us.”</span></div>
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<span class="s1"><b><span style="color: magenta;">Slide 10: Thank You + Contacts</span></b></span></div>
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<span class="s1">Now for a big finish.</span></div>
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<span class="s1">Make your final slide as emotionally punchy as your opener. Pick an image that brings energy and smiles to the room.</span></div>
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<span class="s1">Be sure to have your contact info lingering on screen as you answer questions and plot next steps with your impressed audience. </span></div>
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<span class="s1">Well done!</span></div>
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<span class="s1"><i><span style="font-size: xx-small;">First published with <a href="https://www.veromo.com/blog/2017/04/10-winning-slides-pitch-deck/">Veromo</a></span></i></span></div>
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Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-48339743223439185332017-01-18T14:39:00.002-05:002017-05-01T19:22:42.462-04:00Locals Embrace Tango – And Each Other – At Summertime Milongas<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjz7KlkOUXAJ3B-6nwxitfkqSgo8MyswEr17Y3HXHPKwSO3W0ONDXkOO-26P3tOnOYwCG5tENvzRw2WsUf9-UcvzOuRwUKLNsAeiCEoKGGjL6N909du3jH_enufveCh5I8O2pO53zX3eow/s1600/LaureLionRobSteoTango.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjz7KlkOUXAJ3B-6nwxitfkqSgo8MyswEr17Y3HXHPKwSO3W0ONDXkOO-26P3tOnOYwCG5tENvzRw2WsUf9-UcvzOuRwUKLNsAeiCEoKGGjL6N909du3jH_enufveCh5I8O2pO53zX3eow/s400/LaureLionRobSteoTango.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Laure Lion and Rob Steo dancing in Central Park</span></td></tr>
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<em>Don’t talk to strangers; dance with them</em>. </div>
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This Argentinean adage finds plenty of adherents at free, outdoor milongas (tango gatherings) happening around the Upper West Side this summer.</div>
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Every Saturday evening in Central Park, dozens of tangueros dance around the Shakespeare statue at the south end of The Mall from 6:00 until 9:30 or so. Inspired onlookers can try out a beginner lesson offered nearby at 7:30 pm. But be warned, dancers say: Once you enter this cheerful community built around somber music suffused with tragedy and heartbreak, you may never want to leave.</div>
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The appeal is immediate and obvious. Where else do you see 20-somethings and 80-somethings socializing together? How often do you make new friends yet never discuss work? Might a smartphone-free embrace be the perfect antidote to all that ails you?</div>
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“Your background, your age, your gender, your height, your bank account, none of that matters here,” says Laure Lion, a local tango instructor. “What matters is how genuine you are in the dance, how genuine you are in your invitation and your response. It can be a lesson in humility. You have to be very clear about what you want from each other.”</div>
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The very act of leading or following can be a shock to modern sensibilities. Impatient, hard-charging New Yorkers are not accustomed to waiting for directions or pausing to find the perfect space within a beat before moving.</div>
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“The only time I listen to my husband is on the dance floor,” laughs Lion. “Traditionally in tango, there are very strict roles and rules. The man is there to lead, to guide, to propose a direction. The woman has to listen so she can execute. It’s a conversation – not through words, but through the embrace, the energy and their shared interpretation of the music.”</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTl7OWkQ2eURa9VwqODREzDqJUmUT_MPJk0WhgD0Ifg_0Br0oKz4I6bMB5ZFl2flEooVTcfM24JtVtYQuwsKpA-nFJoU-Mfajwh3-ModpfmLDfvXG-D7xsJZRvqWY_vCygC_4OTjR3Erk/s1600/BeginnerLesson.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTl7OWkQ2eURa9VwqODREzDqJUmUT_MPJk0WhgD0Ifg_0Br0oKz4I6bMB5ZFl2flEooVTcfM24JtVtYQuwsKpA-nFJoU-Mfajwh3-ModpfmLDfvXG-D7xsJZRvqWY_vCygC_4OTjR3Erk/s400/BeginnerLesson.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Strangers becoming dance partners </span></td></tr>
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Bob Cuthbert still considers himself a novice having started with a free lesson in Central Park about a year ago. Since then he’s learned through the grapevine about different classes and events at the Argentine Consulate, dance studios, La Nacional and elsewhere. “People just kept telling me and my wife about different spots. Then we realized there was a whole <a href="http://www.newyorktango.com/" style="color: #66a93d; outline: none; text-decoration: none;">subculture</a> dancing tango in the city. It’s unbelievable.”</div>
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Dancers treasure the roaming milongas that pop up during the summer months, often along the Hudson River at Pier 45 (Christopher Street), Pier One (70<sup>th</sup> Street) and <a href="https://riversideparknyc.org/event/everybody-tango/?instance_id=5181" style="color: #66a93d; outline: none; text-decoration: none;">West Harlem Piers Park</a> (125<sup>th</sup> Street).</div>
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At one such gathering last week, Tina Fruhauf told WSR she sought out tango 15 years ago as a respite from desk-bound studies. “I had finished my PhD and it was time to do something for my body,” she said. She soon met her husband, Pryor Dodge, through dancing. The duo now owns an apartment in Buenos Aires. “Tango instigated an amazing change in my life,” says Dodge.</div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/nYbL2608iME/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/nYbL2608iME?feature=player_embedded" style="clear: right; float: right;" width="320"></iframe>“It’s a way to express yourself musically without playing an instrument,” says Neal Rakesh, who discovered tango as a University of Michigan undergrad and enjoys the never-routine nature of the dance. “It’s all improv.”</div>
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A young couple, having stumbled upon the sunset scene, stared at the whirling group for several minutes. She then whispered to him, “It’s mesmerizing.”</div>
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<em><span style="font-size: xx-small;">First published 22 June 2016 in <a href="http://www.westsiderag.com/2016/06/22/locals-embrace-tango-and-each-other-at-summertime-milongas">West Side Rag</a></span></em></div>
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Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-58572715622432028912017-01-12T17:06:00.003-05:002017-01-12T17:06:57.352-05:00Mental Kung Fu to Cope with Rejection<div class="separator" style="clear: both; text-align: center;">
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<span class="s1"><b><span style="color: red;">No ifs, ands or buts. Rejection hurts.</span></b></span></div>
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<span class="s1">Whether you’ve been brushed-off by a prospective customer, dismissed by an investor, declined by a bank or spurned by a potential employee, rejection stings.</span></div>
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<span class="s1">But what separates winning entrepreneurs from also-rans is how you deal with rejection. Even prepare for it. Because rejection is inevitable if you’re putting yourself out there, taking the risks of a determined start-up. And you are.</span></div>
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<span class="s1">So let’s train for resiliency with some proven techniques for bouncing back and powering forward.</span></div>
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<span class="s1"><span style="color: red;"> <b>1. Strip rejection naked</b></span></span></div>
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<span class="s1">Strip the rejection down for what it is and – more importantly – what it isn’t.</span></div>
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<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">It’s not failure. It’s not an indication that your business has no future. It’s not disaster-in-a-door-slam. And it’s not about YOU.</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Take a breath. Strip away the ego and emotions and what do you see?</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">A rejection is simply one person/entity deciding your offering doesn’t fit with their plan for that day, that year, that moment.</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Or, as my nan would say, different horses for different courses. Being ruthlessly clear-eyed will help you get back in the saddle fast.</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1"><b><span style="color: red;">2. Use rejection as learning fuel</span></b></span></div>
<div class="p1">
<span class="s1"><b><span style="color: red;"><br /></span></b></span></div>
<div class="p1">
<span class="s1">Every rejection is a chance to assess – not second-guess – your actions.</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Transform that surge of adrenaline (disguised as panic, fear, anger) into energizing fuel for answering this question: <i>What can I learn from this?</i></span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Maybe your targeting needs to be more precise. Maybe your pitch needs fewer, but better, numbers. Maybe meetings at 4pm Fridays aren’t such a grand idea. Maybe you feel more confident with colleagues alongside. Maybe you feel more effective in one-on-ones. Maybe you need to reach out to greater quantities of folks instead of pinning all your hopes on one whale. Or maybe you’re chasing too many small fish and should concentrate on a few biggies.</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Or maybe there’s nothing you can or should change: they just weren’t into your offering [see #1].</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Only you can assess the situation – preferably with some good intel.</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Ask for feedback e.g. “What’s the one area where (my) XYZ didn’t seem a good match for helping (your) PDQ reach its goals?” Notice the impersonal tone here; all business, just seeking to understand where the primary mismatch was.</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">You may not get an answer, but sometimes the answer you do get can be illuminating, even invigorating:</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1"><i>Well, Tricia, six weeks ago, we’d have loved to invest in your organic butcher shop. But the CEO went to India on holiday and came back a vegan.</i></span></div>
<div class="p1">
<span class="s1"><i><br /></i></span></div>
<div class="p1">
<span class="s1">Good to know, eh?</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Tricia might’ve spent days moping about the turndown if she hadn’t asked. She can confidently move on to more carnivorous waters.</span></div>
<div class="p1">
<span class="s1"><span style="color: red;"><br /></span></span></div>
<div class="p1">
<span class="s1"><b><span style="color: red;">3. Restore mojo with convo</span></b></span></div>
<div class="p1">
<span class="s1"><b><span style="color: red;"><br /></span></b></span></div>
<div class="p1">
<span class="s1">Starting new conversations is a great way to get past rejection:</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
</div>
<ul>
<li> Call a current, happy client just to check in and chat</li>
<li> Have lunch with a former colleague that you adore</li>
<li> Visit your nan or nan-equivalents</li>
<li> Celebrate something – anything! – with friends</li>
<li> Help someone with bigger problems than yours</li>
</ul>
<br />
<div class="p1">
<span class="s1">You feel better just thinking about this list, right?</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Positive connections like these heal wounded mojo.</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Go forth, generate happiness and your mettle will be mighty once again.</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1"><b><span style="color: red;">4. NEXT!</span></b></span></div>
<div class="p1">
<span class="s1"><b><span style="color: red;"><br /></span></b></span></div>
<div class="p1">
<span class="s1">Perseverance is everything. Find new open doors (aka opportunities) and walk on in.</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Persistence, however, isn’t always advisable. Returning to the scene of rejection, shoving a crowbar into a shut door and expecting miracles wastes your energy.</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">When in doubt, talk to other entrepreneurs. Successful ones know that rejection is an incremental payment on your dues. They can also help you distinguish between a dead-end and a roadblock. Seek out and take in their wisdom.</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1"><b><span style="color: red;">5. Remain extraordinary</span></b></span></div>
<div class="p1">
<span class="s1"><b><span style="color: red;"><br /></span></b></span></div>
<div class="p1">
<span class="s1">This may sound pretty Oprah, but it’s true: Be strong in your sense of self. The world shifts around us all the time. Nevertheless, your core belief in yourself must remain steadfast.</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Recognize your courage here. Most people wouldn’t have the guts to venture into business, let alone hit up strangers to be their customers, investors or partners. You do.</span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Therefore, entrepreneur, you are extraordinary <i>sui generis</i>. And you’ll continue to be so long as you heed these immortal, move-on words from Winston Churchill: </span><i style="-webkit-text-stroke-width: initial;">When you’re going through hell…keep going!</i></div>
<div class="p1">
<i style="-webkit-text-stroke-width: initial;"><br /></i></div>
<div class="p1">
<i style="-webkit-text-stroke-width: initial;">First published for <a href="https://www.veromo.com/blog/2016/09/mental-kung-fu-cope-rejection/">Veromo</a>, September 2016</i></div>
<style type="text/css">
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; -webkit-text-stroke: #000000}
span.s1 {font-kerning: none}
</style>Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-85542763501229923002017-01-11T11:42:00.000-05:002017-01-11T11:42:18.399-05:00Build Business with a Great Story: Tips for Telling Yours<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizPPeUCa8J9_ke2FyMR-PB6qxEAyciM3SMxX7Qz_isiPWoH0zCYB3Xkmhqe5tD83VNjhnygXx-uwdyoiU9UwwmfsXFE9rHPesDUa1eNCo2cCeojeCMbN7QKVw8gS1JpopFgjMbwcpvARc/s1600/letters.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizPPeUCa8J9_ke2FyMR-PB6qxEAyciM3SMxX7Qz_isiPWoH0zCYB3Xkmhqe5tD83VNjhnygXx-uwdyoiU9UwwmfsXFE9rHPesDUa1eNCo2cCeojeCMbN7QKVw8gS1JpopFgjMbwcpvARc/s400/letters.jpg" width="400" /></a></div>
<div class="MsoNormal">
<b><span style="color: magenta; font-family: Arial, Helvetica, sans-serif; font-size: small;">Everybody
loves a good story. </span></b></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Storytelling – and story-listening – is in our DNA. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Facts
just don’t stick with us like stories do. Our brains best connect bits of
information when they arrive as a strong plot driven by emotions we all share. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">So,
entrepreneur, what’s your story? <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Emotions? Plot? What’s
that got to do with business? I’m not launching a Stephen King novel. <o:p></o:p></span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Nope.
You’re on a much more important mission.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Telling
your brand story is the most powerful way you can share:<o:p></o:p></span></div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Why
your business exists</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Why
potential customers, investors and employees should be excited about it</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Why
you are committed to its success</span></li>
</ul>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">You
want to do all that, right? A well-structured story gets you there fast.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span style="background-color: white;"><span style="color: magenta;">Plot your plot</span></span><o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Your
story’s plot isn’t an exhausting history. Or a fistful of data. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">It’s
a simple, interesting tale that fires up story-loving brains. <span style="mso-spacerun: yes;"> </span>And it’s easier to structure than you might
think. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span style="color: magenta;">Use two magical words:<span style="mso-spacerun: yes;"> </span>“but” and “therefore”</span><o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">You’re
unique; so is your business. But every great story – brand, book, movie,
whatever – has a twist-and-turn plot structured with the same two words:<span style="mso-spacerun: yes;"> </span>but and therefore.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Skeptical?
<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">See
if your story fits:<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Not so long ago, XYZ was
the situation…<o:p></o:p></span></i></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">But then THIS happened, which
changed how we thought about XYZ…<o:p></o:p></span></i></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Therefore, we are doing
this NEW thing that is going to make people’s lives better by…<o:p></o:p></span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Recognize
anyone?<span style="mso-spacerun: yes;"> </span>Good. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Now
let’s juice up the power.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: magenta; font-family: Arial, Helvetica, sans-serif; font-size: small;">Press emotional buttons<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Neuroscience
newsflash:<span style="mso-spacerun: yes;"> </span>decision-making isn’t
logical; it’s <a href="https://www.technologyreview.com/s/528151/the-importance-of-feelings/">emotional</a>. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Rational
arguments may get your audience to nod. But if you want people to act – to buy
from you, to partner with you, to be recommending you to their mates – your
story has to connect with their gut feelings. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Think
back to when you first thought about creating your business. What emotions were
spurring you to act?<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Common
entrepreneurial jump-starters:</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Frustration,
the status quo blows</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Disappointment,
this product/service should be better</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Indignation,
this situation isn’t fair</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Excitement,
more people need this great thing</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Pride,
we are the best at this, let’s share it</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Connection,
let’s build a community around this</span></li>
</ul>
<br />
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><o:p> </o:p>Having
flashbacks? Excellent.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Get
to the emotional core of why you’re doing what you’re doing. Your story likely
involves many factors. Focus in on what your audience will relate to and what
people gain from your business. <o:p></o:p></span></div>
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<o:p><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><br /></span></o:p></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKxKwqH0U8cKdA2TuCEZbIEZbxcrtUgquxn4Sh0MCEjzbdU3dNv8Jz58aRUrylnFGimGqzUOstmri1CKk4RD1IHa4HBi9oVxrNdLsSMfTQ_os659kBXJDJARCZC5PmQ9Fa56F0XQoEeBI/s1600/green.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="138" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKxKwqH0U8cKdA2TuCEZbIEZbxcrtUgquxn4Sh0MCEjzbdU3dNv8Jz58aRUrylnFGimGqzUOstmri1CKk4RD1IHa4HBi9oVxrNdLsSMfTQ_os659kBXJDJARCZC5PmQ9Fa56F0XQoEeBI/s320/green.jpg" width="320" /></span></a></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span style="color: magenta;">Putting it together</span><o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Let’s
hear some stories. Simple plot, emotional fuel, lives bettered. Go! <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">OK,
I’ll start.<span style="mso-spacerun: yes;"> </span>Veromo’s brand story:<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Australia
wants people to start new businesses. But did you know:<span style="mso-spacerun: yes;"> </span>a new business owner has to complete – at
minimum – over 14 forms and make over 20 decisions before launching into the
marketplace?<o:p></o:p></span></i></div>
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<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">We didn’t.
Until we had to stomp that “welcome mat” for our start-ups. Aggravation 101.
Days wasted navigating confusing systems. Never quite knowing if we’d actually
ticked every box. There HAD to be a better way. There wasn’t. So we invented
it. Veromo.<o:p></o:p></span></i></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">With
Veromo, you can launch your new business in one day, with one form. Simple.<o:p></o:p></span></i></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">We’re committed
to liberating entrepreneurs from all sorts of regulatory, operational and
marketing drudgery. We want our customers to be free to do what they love:<span style="mso-spacerun: yes;"> </span>actually BUILDING their business.<o:p></o:p></span></i></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><b style="mso-bidi-font-weight: normal;"><o:p> </o:p></b>Did
you spot the situation + but + therefore here? Did you share our rage at
bureaucracy? Is it clear why Veromo exists and why we’re going to succeed?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Problem/solution
is a powerful format, but not the only one. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">How
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<br /></div>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">The first time I tasted
my Uncle Bob’s meat pies, I wanted to give one to anyone who was ever kind to
me. Now I sell them to good people (and a few grumps) all over Sydney.<o:p></o:p></span></i></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Or
a community-yearning one:<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">There are so many people
doing so many cool things with new drone technologies, I wanted to create a
site for drone-obsessives like me to compare notes, share videos and connect
with manufacturers of the latest and greatest. <o:p></o:p></span></i></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Your
turn. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: magenta; font-family: Arial, Helvetica, sans-serif; font-size: small;">Be human – tell your
story<o:p></o:p></span></b></div>
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<br /></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Ever
since we crawled out of the swamp, people have used stories to share news,
alert each other to dangers/opportunities and to connect with their tribe. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Share
yours:</span></div>
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</div>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Write
it for your “About” page</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Create
visuals around it for when you’re speaking to potential clients</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Make
it part of your interviewing and onboarding process</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Tell
it to anyone who’s told you their tale</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Customize
it for different audiences</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Inspire
people with your passion for it</span></li>
</ul>
<br />
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><o:p> </o:p>Notice
how energized you feel with every telling.</span></div>
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<br /></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Now
<i style="mso-bidi-font-style: normal;">that’s </i>a good story.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><i style="mso-bidi-font-style: normal;">First published for <a href="https://www.veromo.com/blog/2016/08/build-business-great-story-tips-telling/">Veromo</a>
in August 2016</i><o:p></o:p></span></div>
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Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-79954527582181445142017-01-11T11:22:00.000-05:002017-01-11T11:22:10.605-05:00As Women-Only Residences Disappear, One 'Simple and Homey' Haven Remains on the UWS<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgkNGfbCQmsmN8yloDke2R31MS9-8u6NaQrKluc76TcKUoAC1eI_XZDbqDsC2cs0o32tcWG9asq_Qxne_SxwEXNNGin14G-z8l0ebtGCNPNhTd2JzCtpsscXZbD5Q3Ur4lWswXbxQJst0/s1600/AyanaKatie.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgkNGfbCQmsmN8yloDke2R31MS9-8u6NaQrKluc76TcKUoAC1eI_XZDbqDsC2cs0o32tcWG9asq_Qxne_SxwEXNNGin14G-z8l0ebtGCNPNhTd2JzCtpsscXZbD5Q3Ur4lWswXbxQJst0/s400/AyanaKatie.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Ayana and Katie in the shared kitchen at St. Agnes</span></td></tr>
</tbody></table>
<i>First published 13 September 2016 in <a href="http://www.westsiderag.com/2016/09/13/as-women-only-residences-disappear-one-simple-and-homey-haven-remains-on-the-uws">West Side Rag</a></i><br />
<br />
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
You might not think a place owned by nuns would be a hotbed of creative passion, Gotham grit and intellectual verve. But you probably haven’t visited the <a href="http://www.saintagnesresidence.com/default.html" style="color: #66a93d; outline: none; text-decoration: none;">Saint Agnes Residence</a> at 237 West 74<sup>th</sup> Street, a hive of artists and students, travelers and professionals living in the last, all-women SRO rental building on the Upper West Side, given the impending <a href="http://www.westsiderag.com/2016/09/08/affordable-housing-residence-for-women-on-85th-set-to-be-sold" style="color: #66a93d; outline: none; text-decoration: none;">closure</a> of the Brandon Residence.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
I hung out with some Saint Agnes residents Saturday evening during an impromptu, end-of-summer pizza party to find out who chooses this kind of unusual accommodation and why. Turns out, a delightful potpourri of personalities not unlike the wisecracking dames in the 1937 film “Stage Door.”</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
“I wanted to be in this neighborhood so bad,” says Karoline Fischer, an Austrian physician in her 30s, who moved to New York to pursue acting studies after winning her country’s version of “Who Wants to Be a Millionaire?” She’s been in several theater productions, provides German language tutoring and is working on transferring her medical license while relishing the serendipitous connections and support of her fellow residents. “There’s this thing – after 30 you have to have your own place,” she says. “But honestly, I like living with other people.”</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Stacy, a 40-something who works in publishing and as an English tutor, nods, “Friends who used to put me down are now like ‘are there any vacancies?’” Stacy’s been downsizing her possessions and saving her pennies to relocate overseas, possibly India. “I wanted a space to reflect on my next step in life. It’s my own little nook on the west side, which I love.”</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
“It’s a home away from home during transitions in women’s lives,” says administrator Nancy Clifford who has worked at Saint Agnes for 12 years, and moved in herself after her husband’s death. Her Maltipoo Happy is the house-dog, providing all the benefits – licks, cuddles, scampers – and none of the responsibility of pet ownership, forbidden to individual residents. “We’re all about a peaceful spirit,” says Clifford. “The world is hard enough. This is a place to be peaceful.”</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
The residence has evolved considerably over its 76-year history, says Clifford. Dining services have been scrapped in favor of DIY meals and take-out from Fairway, Citarella and Trader Joe’s. WiFi is plentiful and included – with electricity – in the affordable rent.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Prices for the 106 units range from $850 a month for a small room with shared bath up to $1250 for the “super duper” room that’s more like a studio apartment. Twenty- nine units have private baths, but Clifford says the shared-bath residents rarely have to wait for a loo – 12 rooms share three baths per floor. Vacancies are rare, but interested women aged 18 to 50 may submit applications any time; tenants may stay for up to four years.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Operated by the Daughters of Mary of the Immaculate Conception, a Connecticut order, Saint Agnes welcomes women of all faiths. Men are not allowed upstairs (but they may attend mass in the on-site chapel), smoking’s banned and cooking in rooms is a no-no. But residents come and go as they wish – no curfews – under the watchful eye of 24/7 security.</div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMQPvVBdNqsceWm8qI7bWrGaiHLD54ZXznrYVtyznsV1s9LsUSJ5uzhUihyBDyZNPGZVi_w4hN29PazKfihJsUIrdUDFtztHYLgQFabeFlw5afypx4wtL_1omN3JYq-ffRN_uT3zvlij8/s1600/NancyTashaHappy.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMQPvVBdNqsceWm8qI7bWrGaiHLD54ZXznrYVtyznsV1s9LsUSJ5uzhUihyBDyZNPGZVi_w4hN29PazKfihJsUIrdUDFtztHYLgQFabeFlw5afypx4wtL_1omN3JYq-ffRN_uT3zvlij8/s400/NancyTashaHappy.jpg" width="392" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Nancy, Tasha and Happy run a tight, welcoming ship</span></td></tr>
</tbody></table>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Tasha Ramsey, 28, started out as a security staffer four years ago before getting herself promoted to her current position managing admissions and finances. She recently moved in after her grandmother’s death and endlessly enthuses about the residence. “I never knew these places existed,” she says, calling it the best of both worlds – privacy in one’s own room, plus family-like community when you want company. “It’s funny, but people coming to a glitzy city like New York, they want to come back to homey and simple. It’s calming here.”</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Dancers Katie Homer, 29, and Ayana Wildgoose, 22, agree. WSR found the two cooking a batch of hard-boiled egg snacks in the shared kitchen. “I can have a conversation for hours with any one of these amazing ladies,” says Homer. “It’s a healing space with so many cultures,” adds Wildgoose.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
“I love it,” says Sarah Heller, 42, who previously lived at the Brandon and grew up in Westchester with eight sisters making Saint Agnes a return to form. “It’s lively and a safe environment for me as someone with a disability.” Heller enjoys the easy commute to her job at a Chelsea movie theater and convenient workouts at the JCC with her triathlon team. “Location, location, location!”</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Though somewhat of a stealth operation to locals, Saint Agnes’ reputation stretches across the globe. Thais, a 37 year-old from southeast Brazil who’s studying English and doing some babysitting, didn’t know the UWS per se, but fell quickly for its charms. “I liked it immediately. You have everything here – grocery, pharmacy, clothes, train – and it’s very friendly.”</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
It’s also changing rapidly – unlike the Saint Agnes. Clifford says the residence is currently composing a long-term strategic plan that continues its “old-fashioned” mission pretty much as is. “It’s so much more than just a building. It does so much for these girls,” she says. “This is good. This is good.”</div>
Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-43695643769706721002017-01-10T09:36:00.000-05:002017-01-10T09:36:13.053-05:00Would You "Like" Your Company? Why Brand Personality Matters<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgItcOnbvbF3aAKhLHm4l1jcpDyybsFYyQE26VeR9c8JD3xDbft7Hne5b9SaMPOZuUENRsuHKMMJ-ZB1_UllACFbiYfzeNUnbP3xZztQQc5utDdl8k-d39LrRZYpVXPYLwptff-_jvpoHQ/s1600/Eggs.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="380" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgItcOnbvbF3aAKhLHm4l1jcpDyybsFYyQE26VeR9c8JD3xDbft7Hne5b9SaMPOZuUENRsuHKMMJ-ZB1_UllACFbiYfzeNUnbP3xZztQQc5utDdl8k-d39LrRZYpVXPYLwptff-_jvpoHQ/s640/Eggs.jpg" width="640" /></a></div>
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<span style="font-family: "century gothic"; font-size: 10.0pt;"><br /></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><b><span style="color: magenta;">Rumor
has it you’ve got a new brand. What’s s/he like? </span></b><o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Approachable?
Mysterious? Upbeat? Straightforward? Rebellious? <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Helpful?
Adventurous? Energetic? Laid-back? Warm? Cool? </span><br />
<span style="text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><br /></span></span>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">If your company were a
person, how would you describe her or him to your best friend?</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Go
with me on this. Write down five adjectives. Not features or benefits. Personal
descriptors. <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Now,
erase the two that are not <i style="mso-bidi-font-style: normal;">essential</i>
to who your brand is, how it acts and what its reputation is (or will be) in the
world. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Got
your key three? Excellent. You’re racing ahead of entrepreneurs who neglect to
define (and deploy) a powerful marketplace differentiator:<span style="mso-spacerun: yes;"> </span>your brand’s personality. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Lest
any skeptics dismiss this exercise as trivial to your future success, take a
moment to think about the major companies you most admire. <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Can
you easily describe their attitude? Can you imagine what an email from each one
might sound like? Can you pick out what they would wear to a party? <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">You
can – because they’ve been consistent about their image, their brand personality.
<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><br /></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">So
should you. Your potential customers are counting on it. <o:p></o:p></span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><br /></span>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span style="color: magenta;">Consumer Snap Decision:<span style="mso-spacerun: yes;"> </span>Is this for me? </span><o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Every
one of us makes hundreds of snap judgments every single day. It’s a survival
technique. We can only pay attention to a few things. So when we encounter
something new, we seek immediate clues to answer:<span style="mso-spacerun: yes;"> </span><i style="mso-bidi-font-style: normal;">Is this
for me? <o:p></o:p></i></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Having
a clear brand personality helps your customer “get” what your company is all
about. At a gut level, the customer instantly recognizes something about
herself (including her aspirations) – or she doesn’t. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Either
outcome is fine. Yes, either! You absolutely want to attract customers who are
eager to learn more. But you also benefit from weeding out unlikely prospects
that would waste your energies.</span></div>
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</div>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">A strong brand
personality connects to and resonates with your target’s lifestyle, attitude
and goals; be friend-able.</span></li>
</ul>
<br />
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">It’s
all about raising your brand above the competitive noise, and then running with
the customer pack most amenable to your offer. <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><br /></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span style="color: magenta;">Consistency Creates Trust</span><o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Once
you’ve piqued your target’s interest, being consistent with your brand’s
communications is key. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Consumers
adore clarity and flee confusion. We’re all confronting too many choices in a
given day. We crave reliable, go-to resources in an often-fickle market. Earn
that trust by being consistent.</span></div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span><span style="text-indent: -0.25in;">A powerful brand
personality communicates with an unwavering “tone of voice”, viewpoint and style
– including consistent design choices, colour schemes and imagery.</span></span></li>
</ul>
<br />
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">This
means more than using the right Pantone shade and font. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Building
a mighty brand requires alignment across the company. Your brand personality
must complement your business’s value proposition, corporate strategy, marketing
efforts and more. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Nobody
likes people who talk out of both sides of their mouth. Evaluate and adjust
your brand plan to speak with one, confident voice. Always.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: magenta; font-family: Arial, Helvetica, sans-serif; font-size: small;">Play Up Your Personality<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Let’s
have another look at your three key adjectives from earlier. Do they feel
cohesive? Or are they suffering from multiple personality disorder? <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Stanford
professor Jennifer Aaker’s “Dimensions of Brand Personality” can help stabilize
any wobbles and strengthen your stance. </span><span style="font-family: Century Gothic; font-size: 10pt;"><o:p></o:p></span></div>
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mso-bidi-theme-font:minor-bidi;}
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mso-default-props:yes;
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mso-ascii-font-family:Cambria;
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mso-footer-margin:.5in;
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div.WordSection1
{page:WordSection1;}
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<!--StartFragment-->
<!--EndFragment--><div class="MsoNormal">
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Aaker’s
studies find that most brands have one dominant trait among these five: sincerity, excitement, competence,
sophistication, ruggedness. Consider: </span></div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Which trait fits your brand
best? </span></li>
<li><span style="text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">What conversational style
flows from that pick? </span></span></li>
<li><span style="text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">What design choices boost
that image?</span></span></li>
</ul>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Are
you hearing voices in your head? Good. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">You’re
discovering how your brand personality speaks. Make note of what he says and
how he says it. When you’re really onto something great, taglines, marketing
ideas, employee recruitment messages and more will all start bubbling up. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Don’t
be surprised if your brand personality takes on a life of its own. Some
companies even name their persona and use him/her as a decision-making tool. <i style="mso-bidi-font-style: normal;">Hmmm. This new gizmo is quite innovative,
but would Nigel use it? Seems out of step with the portfolio. </i><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Find
what’s true about your brand – and stick by it. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: magenta; font-family: Arial, Helvetica, sans-serif; font-size: small;">Perception:<span style="mso-spacerun: yes;"> </span>Drive It or Be Driven by It<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Once
you’ve gone to market, people <i style="mso-bidi-font-style: normal;">will</i>
judge your brand. Their perception will become your sales reality. That’s a
fact. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Your
choice: </span></div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Do you want that
perception left to chance – and to later react to their response?</span></li>
</ul>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Or, do you want to drive that
perception by presenting a strong, clear, consistent brand personality –
attracting like-minded customers straightaway?</span></li>
</ul>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Exactly.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Go
to it.</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Century Gothic"; font-size: 10.0pt;"><br /></span></div>
<div class="MsoNormal">
<i><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">First published October 2016 by <a href="https://www.veromo.com/blog/2016/10/like-company-brand-personality-matters/">Veromo</a> – an Australian start up that helps entrepreneurs start up.</span></i></div>
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Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-76648596743325754532017-01-10T09:04:00.000-05:002017-01-10T09:04:17.815-05:00Sexy Reality Show Rocks Quiet UWS Block; Is that a Catwalk in the Backyard?<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh85abCZBJnddXKt2sLamdtjppcn6rTb1hKiPZKe0o3uPingX8PTDe5sL3jLQBnYo2jD9mIhaAIOONUz8OJfLooUcEHGoayYxM9U2YEP4H99FJlAJ_w71aHOkiLQVqMquFLthwBQiVhlR8/s1600/51-W-83.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh85abCZBJnddXKt2sLamdtjppcn6rTb1hKiPZKe0o3uPingX8PTDe5sL3jLQBnYo2jD9mIhaAIOONUz8OJfLooUcEHGoayYxM9U2YEP4H99FJlAJ_w71aHOkiLQVqMquFLthwBQiVhlR8/s400/51-W-83.jpg" width="298" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">51 West 83rd Street</span></td></tr>
</tbody></table>
<span style="font-family: inherit;">First published 19 July 2016 in <a href="http://www.westsiderag.com/2016/07/19/sexy-reality-show-rocks-quiet-uws-block-is-that-a-catwalk-in-the-backyard">West Side Rag</a></span><br />
<br />
<br />
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Wannabe models are here and they’re waking the babies.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
It all started last week when Deanna Lo looked south from her apartment and noticed stirrings inside 51 West 83<sup>rd</sup> Street, a luxury townhouse that had long been on the <a href="http://streeteasy.com/sale/1201044" style="color: #66a93d; outline: none; text-decoration: none;">market</a> for $14.8 million. Someone finally moved in, she thought.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Saturday evening, a party filled the townhouse’s back garden. “It was like the East Village or Meatpacking District – millennials – not the Upper West Side. It was over by 10, so I let it go,” she says.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
By Sunday night, bright lights had been strung and another whooping gathering took off, says Lo. “Constant cheering, screaming and clapping for hours.” She didn’t know what was going on, but she did know her 4-month old baby had been woken up twice by the mayhem. She called 311 to complain.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Other neighbors took a more direct approach as the noise continued past 11:30pm, according to Lo. “People starting yelling, ‘Shut up!’ ‘Go to sleep!’ ‘Cut it out or I’m calling the cops.’” That sent the revelers scrambling inside.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Monday morning, still furious about her infant’s sleep schedule being messed with, Lo marched over to the building demanding an explanation. She found a weary but apologetic production team explaining that they were making a “reality show” and that they’d try to keep the talent in check.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Lo asked West Side Rag to find out more.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
There were no permits issued by the Mayor’s Office of Media and Entertainment for this past Sunday. But, as Stephanie Browne, Press Secretary for MOME, says, permits are not required to film on private property. Similarly, shoots with hand-held cameras that do not impede public movements on public property do not require City permits either.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
According to the contact on pink permit signs currently up on that 83<sup>rd</sup> Street block, there will be brief shoot for an independent feature this week, not a reality show.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
So, who’s waking the baby?</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
“It’s <em>America’s Next Top Model,” </em>says Jonathan Stuart, a 40-year resident who owns the two townhouses sandwiching the set’s building. He knows because he rented office space to the production. The lease runs until August 30<sup>th</sup>. “It’s a great deal for them and a great deal for me.”</div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrTrhJ77y9qOskIWjWJr7X0ewZHM2qW-jm-whOMSK9mlzqZSAGs99zJZtWgMBbf6oKg-J-3qoqPyglj4eMgCZEA4TqTaCsH5VVXZxy7Cryy_eIk_wucMDcUoAjocKMs2ZFGpxiJMpB4kQ/s1600/GreyCatwalk.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrTrhJ77y9qOskIWjWJr7X0ewZHM2qW-jm-whOMSK9mlzqZSAGs99zJZtWgMBbf6oKg-J-3qoqPyglj4eMgCZEA4TqTaCsH5VVXZxy7Cryy_eIk_wucMDcUoAjocKMs2ZFGpxiJMpB4kQ/s400/GreyCatwalk.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">What appears to be a grey catwalk in the backyard</span></td></tr>
</tbody></table>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
The property was built in 1890 and underwent a massive renovation in recent years; it now boasts 6 bedrooms and 8 bathrooms. Stuart thinks it never sold because it was overpriced, and he questioned the wisdom of renting the luxury property to a reality show. A representative for the owner, which is listed as an LLC on city records, was not available for comment.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Stuart agrees with Lo’s assessment of <a href="http://www.etonline.com/tv/192672_tyra_banks_explains_why_rita_ora_is_perfect_new_antm_host/" style="color: #66a93d; outline: none; text-decoration: none;"><em>ANTM’</em>s</a> first weekend on the Upper West Side. “It was really annoying,” he says. “I think [the contestants] got instructed to scream a lot. Like <em>Jerry Springer</em>.”</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Production staffers on site Monday evening refused to answer WSR’s questions about the project. A message sent to the production manager garnered no response.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
“They’re kids who are running the show – can’t be more than 21, 25,” says Stuart. “The last lecture I gave them was: their interns have to be respectful to the neighborhood. They have to understand this is a residential community and we don’t give a f*** about your television show.”</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Locals hoping for a glimpse of long-time host, supermodel Tyra Banks, will be out of luck. Banks remains executive producer, but ended her on-camera role when <em>ANTM</em> finished its 22<sup>nd</sup> season on The CW. VH1 has resurrected the model-search program and installed a new host, singer/actress <a href="https://en.wikipedia.org/wiki/Rita_Ora" style="color: #66a93d; outline: none; text-decoration: none;">Rita Ora</a>.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Stuart hopes neighbors will give the crew a second chance, “They’re good guys, but they’re young. Experience is a great teacher.”</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Standing on his back porch overlooking the set’s garden – complete with what appears to be a mini-catwalk – he vows to enforce good behavior. “I have no problem picking up that hose and using it.”</div>
Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-34153374913811494262017-01-10T08:56:00.001-05:002017-01-10T08:56:49.285-05:00Fed Up with 'Intolerable' Conditions, Tenants Sue SRO Landlord<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2hiqtwUVwbnIpfPk2MYlfOf5ymRP3NVcVcPTYW0fTYOaR6fEEGNSqGLJozXyaQBAnV_bJfBCVTa-0iqs20dzBwhMuem_S9U4HsJA1t5Qy4BRhOjBjqBXxBP5EI5svgPKIxlo5dj3VhWI/s1600/bathroom-361.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2hiqtwUVwbnIpfPk2MYlfOf5ymRP3NVcVcPTYW0fTYOaR6fEEGNSqGLJozXyaQBAnV_bJfBCVTa-0iqs20dzBwhMuem_S9U4HsJA1t5Qy4BRhOjBjqBXxBP5EI5svgPKIxlo5dj3VhWI/s400/bathroom-361.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">The bathroom shared by Winston Pitts, his wife and two other tenants<br /><br /></span></td></tr>
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<i>First published 6 October 2016 in <a href="http://www.westsiderag.com/2016/10/06/fed-up-with-intolerable-conditions-tenants-sue-sro-landlord">West Side Rag</a></i><br />
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The toilet rocked off its hole as Winston Pitts, 73, showed me the bathroom he and his wife share with two other SRO tenants at 361 W. 116<sup>th</sup> Street. “I’ve lived in New York for 42 years, but I’ve never lived like this.”</div>
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Pitts and six other residents have <a href="http://www.westsiderag.com/wp-content/uploads/2016/10/Morningside-116-petition.pdf" style="color: #66a93d; outline: none; text-decoration: none;" target="_blank">filed suit</a> against the building’s owner, Morningside 116 Associates LLC, and John Lasala, head of the corporation, seeking immediate repairs to remedy the now 165 open violations issued by HPD (Housing Preservation and Development), including rat infestations, exposed wiring, broken windows, no hot water, leaks, broken entrance doors, peeling lead paint, defective floors and more.</div>
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During a visit <span data-term="goog_588254972">Wednesday</span> afternoon, conditions seemed more on par with a Jacob Riis photograph than a rapidly gentrifying brownstone block in Morningside Heights. Pitts keeps his room pin-neat – adorned with religious icons, family pictures and an MTA commendation plaque for heroism in breaking up a subway robbery. But there’s evidence of disrepair all around, from leaks into food preparation areas, to mold and dicey electrical outlets.</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgchhJtIwgfxm3DQ1FdjGtx1efgTNAZFQ4zKdHl1_N3CIlw_Fv5ZSIaFDRiyeY-pR_-gDvYx6rEHemj5rzXtP8ru1-cbisuKZzbQmDIsgiBZXHj2f_5gO8XW3jg8A4uzQiaf5O0T3gRWlw/s1600/garbage-bag-361.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgchhJtIwgfxm3DQ1FdjGtx1efgTNAZFQ4zKdHl1_N3CIlw_Fv5ZSIaFDRiyeY-pR_-gDvYx6rEHemj5rzXtP8ru1-cbisuKZzbQmDIsgiBZXHj2f_5gO8XW3jg8A4uzQiaf5O0T3gRWlw/s400/garbage-bag-361.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Garbage bags cover broken windows</span></td></tr>
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Pitts says it wasn’t always this way. When the retired construction worker moved <span data-term="goog_588254973">in 12 years</span> ago, the owner was an “old man who was here 7 days a week.” When that owner died, someone else started showing up to collect the rent – in Pitts’ case, $450 a month for a single room and kitchenette.</div>
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In May 2016, the estate of Leonia Adams sold the building to its current owners for $1.2 million, according to city records.</div>
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The transition hasn’t been rosy.</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHRzE9v38SqmrkQ0rrDSirS8zCSzPzJAUnpQPXutaQaSUbHmxifNAgxSq27sOfscLNopqI-Gt3V3pwkGbgaNQfrIhZYgOSQRz6i-MLBNl3NrvpQzjV2hx37YZ8e5jpjDI3H8-HcNHLxno/s1600/kitchen-361.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHRzE9v38SqmrkQ0rrDSirS8zCSzPzJAUnpQPXutaQaSUbHmxifNAgxSq27sOfscLNopqI-Gt3V3pwkGbgaNQfrIhZYgOSQRz6i-MLBNl3NrvpQzjV2hx37YZ8e5jpjDI3H8-HcNHLxno/s400/kitchen-361.jpg" width="298" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">A kitchenette in the building</span></td></tr>
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According to the lawsuit, the new landlord, John Lasala, has made repeated buyout offers to tenants, even after they declined interest; has failed to correct conditions; provided no maintenance or services in the building; and filed frivolous legal actions against residents.</div>
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To combat those suits, Pitts says the tenants contacted Manhattan Legal Services (a program of Legal Services NYC) and Goddard Riverside Law Project for assistance. Beyond dealing with the suits against tenants, the lawyers also focused on the conditions under which they had been living.</div>
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The tenants prevailed with a default judgment when Lasala failed to appear in Housing Court, according to Jasmin E. Torres, one of the tenants’ attorneys. After that victory, tenants filed the current affirmative suit seeking to compel the owners to restore livability to the units and cease harassing tenants. The case is to be heard <span data-term="goog_588254974">Thursday</span> morning.</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl-QR-Tbd18_gezu-arQPzf-RTfEbq7IFsZLma_FKauDahyKAewPHHmHDh1tMA9UHCYv8GvF9AmasRuhdZSAzm_nWgu5wG1Ws-q95_KKqDsolUJirvi7K5h_1GXozWBojgMNJ8au9XsZc/s1600/bathroom-2-361.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl-QR-Tbd18_gezu-arQPzf-RTfEbq7IFsZLma_FKauDahyKAewPHHmHDh1tMA9UHCYv8GvF9AmasRuhdZSAzm_nWgu5wG1Ws-q95_KKqDsolUJirvi7K5h_1GXozWBojgMNJ8au9XsZc/s320/bathroom-2-361.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">A bathroom floor</span></td></tr>
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“We want the court to ensure completion of work so that our clients are in premises that are livable,” says Torres. “They seek to be afforded a decent quality of life like every other resident of this city.”</div>
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Adds Tayyaba Khokhar of Goddard Riverside Law Project, “They’ve been harassed by the landlord with repeated buyout demands even after they’ve made it clear that they intend to stay in the building.” Goddard Riverside calls the conditions “intolerable.”</div>
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Pitts says he’s heard rumors of other tenants being offered and accepting $10,000 to move out. It wouldn’t tempt him, he says, noting that sum would only cover the cost of acquiring a different apartment and moving. An apartment with a rent likely far above $450.</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqDDxdDDDaXarcnK63kj-zX5yfyYgDr_dohiLjQVImZ6rnVhttqCpDLBQM7pzVwqkpUWqGPjyCRWAI2Ij7ji7xwvMH_uS42qBovGYzJR9VZB9P-8QPTbVEC8eK4tUEpp_WsS-vsI6dUMc/s1600/mail-361.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqDDxdDDDaXarcnK63kj-zX5yfyYgDr_dohiLjQVImZ6rnVhttqCpDLBQM7pzVwqkpUWqGPjyCRWAI2Ij7ji7xwvMH_uS42qBovGYzJR9VZB9P-8QPTbVEC8eK4tUEpp_WsS-vsI6dUMc/s320/mail-361.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">No mailboxes in the hallway</span></td></tr>
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WSR made several attempts to contact Lasala. A publicly posted phone number is no longer in service. There’s no attorney contact listed on Morningside 116 Associates LLC filing with the Secretary of State’s office. There was no indication of Lasala’s or the LLC’s name when WSR visited 59 W 119<sup>th</sup> Street, the address on the court papers. A text to an unconfirmed cell number has not yet garnered a reply.</div>
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Pitts says he’s met Lasala a few times and has heard mentions of upcoming repairs, but hasn’t seen much action yet. “John [Lasala] seems like a nice guy, but nice guys can screw you, too.”</div>
Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-52063376068226151112017-01-09T10:33:00.000-05:002017-01-09T10:33:27.455-05:00Docked at the 79th Street Boat Basin in the Deep Freeze; 'Why the Hell Do We Live Here?'<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRWk-6I5Cfi8SMznbnAICGImnBWDt2IVWzjwG_uweph-lJ8KiCOSrLV_rjV9Rwlvsu4PAtJ6fv2DeBE_sINcJQlVxfUzkGCccZpTU3BkH71MOuokVYe6PBfFIidI0mJg2tiw01XsACSc8/s1600/BaconJordan.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRWk-6I5Cfi8SMznbnAICGImnBWDt2IVWzjwG_uweph-lJ8KiCOSrLV_rjV9Rwlvsu4PAtJ6fv2DeBE_sINcJQlVxfUzkGCccZpTU3BkH71MOuokVYe6PBfFIidI0mJg2tiw01XsACSc8/s400/BaconJordan.jpg" width="299" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Regina, Ed and Ollie aka "The Admiral"</span></td></tr>
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<i><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">First published 20 January 2016 in <a href="http://www.westsiderag.com/2016/01/20/docked-at-the-79th-street-boat-basin-in-the-deep-freeze-why-the-hell-do-we-live-here">West Side Rag</a></span></i><br />
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Ask Ed Bacon why he’s been a year-round resident of the 79<sup>th</sup> Street Boat Basin since 1970 and he’ll point toward 33 Riverside’s penthouse where George Gershwin (likely) wrote a tune summing up his favorite aspect of a Hudson River lifestyle: <em>Summertime.</em></div>
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It was hard to be singing <em>“and the living is ea-sy”</em> last Monday evening as 30 mph winds whipped across the water, sending temperatures into the teens and necessitating an ice-dodging step into Prelude, his and wife Regina Jordan’s cutter-rigged ketch.</div>
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It’s a cozy 70 degrees, however, inside the living quarters he calls, “a very efficient studio with three bedrooms and two bathrooms in about 450 square feet…our womb with a view.” All of the couple’s worldly possessions are tucked away with the tidiness of a black-belt Marie Kondo-ite. Ollie, a 10-year-old Maltipoo otherwise known as The Admiral, supervises operations from a newly upholstered settee/dining-bench/guest bed.</div>
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The boat is their office as well as home, equipped with Time Warner Cable Internet, TV, VoIP phone and a ConEd electrical account. Through <a href="http://all-nyc-yachts.com/" style="color: #66a93d; outline: none; text-decoration: none;">All NYC Yachts</a> they broker local yachts of all sizes for all occasions, as well as charter Prelude for events and engagement cruises, catered by chef Regina who’s also a personal fitness trainer.</div>
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Additionally, Ed maintains a non-profit site, <a href="http://www.iboatnyharbor.com/" style="color: #66a93d; outline: none; text-decoration: none;">I Boat NY Harbor</a>, providing information to transient boaters and other newcomers about everything from tides to safety procedures. The site is also home to <a href="http://www.iboatnyharbor.com/BOAT%20BASIN%20BULLetin%20-%20Issue%2017.pdf" style="color: #66a93d; outline: none; text-decoration: none;">Boat Basin BULLetin</a>, a community newsletter that includes dispatches from a secret source known only as “Deep Boat.”</div>
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In a freewheeling conversation, Ed, 75, and Regina, “let’s say 58”, spelled out some of the benefits and drawbacks of life on the UWS waterfront. Following is an edited version of our chat.</div>
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<strong>WSR:</strong> NYC’s Parks Department is essentially your landlord. How does that work?</div>
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<strong>EB:</strong> Parks issues our permit once a year. We used to have contracts, but now we have as many rights as a Central Park hot dog vendor.</div>
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<strong>WSR:</strong> Parks could choose not to renew your permit at any time?</div>
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<strong>EB:</strong> Yes. They could nail us for violation of some <a href="http://www.nycgovparks.org/rules/section-3" style="color: #66a93d; outline: none; text-decoration: none;">regulation</a>. Parks marinas have 20+ pages of regs.</div>
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<strong>WSR:</strong> How’s the rent?</div>
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<strong>RJ:</strong> It’s cheap, but you get what you pay for.</div>
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<strong>EB:</strong> For a full-year permit, it’s $225 per foot (of boat); plus another $3000 a year or so for a parking space in the rotunda lot behind Boat Basin Café.</div>
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<strong>WSR:</strong> So a 30-footer [the minimum size] would be $6750 a year, $563 a month. That’s a great “maintenance” fee compared to a co-op.</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaAkR-fF9vJxIu86DJNa1Lc0N5oWEkmaWIZEvCDVgoOWbx4ZG_pSmdxNiLBDBSz1ahkKlq5uG3jYObW0nfOgU38BQzDv5SCRfCSniHbRStTIkmJthTgL9mznhjkmLC8Asooq_I5r80wpQ/s1600/Prelude.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaAkR-fF9vJxIu86DJNa1Lc0N5oWEkmaWIZEvCDVgoOWbx4ZG_pSmdxNiLBDBSz1ahkKlq5uG3jYObW0nfOgU38BQzDv5SCRfCSniHbRStTIkmJthTgL9mznhjkmLC8Asooq_I5r80wpQ/s320/Prelude.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Prelude in more temperate waters</span></td></tr>
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<strong>EB:</strong> We get billed for 51 feet, $956 a month. And there’s no comparison to a co-op. For all that think we’re getting such a sweet deal, consider that – beyond having no contract securing our address – we have bigger expenses in time, labor and certain purchases:</div>
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<li>Our “super” never enters our boat. You have to provide your own maintenance for the electric, the water pump, the heating system for the water and rooms. We have to sail over to Liberty Landing in Jersey City fill up the diesel tank that runs our engine and heating. There’s no A/C.</li>
</ul>
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<li>Insurance requires coverage for the entire boat, not just its contents unlike a co-op shareholder’s policy.</li>
</ul>
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<li>Any replacement furnishings are boutique purchases that cost more. You can’t get a stovetop that tilts with the tides at any appliance store. And your Coast Guard safety equipment must be in place and in good condition.</li>
</ul>
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<li>Tremendous, constant elbow grease is required to keep the boat looking ship-shape: Scraping hulls, repainting, varnishing the gleaming Burmese teak and holly floors, polishing brass.</li>
</ul>
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<li>Wakes from the Moira Smith ferry between Edgewater, New Jersey, and Pier 79 at 39<sup>th</sup> Street are like a motorcycle running down your hallway 31 times a day. We get hammered.</li>
</ul>
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<li>When you sell your co-op, you’re really selling your location. But when we sell a boat, we have to get it out of here. The permit doesn’t transfer with the boat; there’s a waiting list seven or eight years long to get one.</li>
</ul>
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<li>Your co-op likely appreciates in value; boats depreciate.</li>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCGTo3gsfmwtZjr3fIp5ZTP3XLqXZ2que0mpcElHZpAPsoV3O8gu-H7qFkW6mE_F6p9UpDlvzb29L3-_4buOjJK4Oq4ctGJW0Q2Nu7TVg9Dec95jIWucWAdxfX8TI6_GGjKfvN__rR-HQ/s1600/ReginaJordanInGalley.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCGTo3gsfmwtZjr3fIp5ZTP3XLqXZ2que0mpcElHZpAPsoV3O8gu-H7qFkW6mE_F6p9UpDlvzb29L3-_4buOjJK4Oq4ctGJW0Q2Nu7TVg9Dec95jIWucWAdxfX8TI6_GGjKfvN__rR-HQ/s400/ReginaJordanInGalley.jpg" width="298" /></a></div>
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<strong>RJ:</strong> Why the hell do we live here? (laughs) It’s hard work. I call myself a pioneer woman.</div>
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<strong>WSR:</strong> I did see you have Prelude up <a href="http://www.iboatnyharbor.com/Prelude%20For%20Sale.pdf" style="color: #66a93d; outline: none; text-decoration: none;">for sale</a>. You’re not leaving?</div>
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<strong>EB:</strong> No. We’re looking to switch. Modern boats are like Clorox bottles: low maintenance.</div>
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<strong>WSR:</strong> Has the Boat Basin community changed much in your 45 years here?</div>
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<strong>EB:</strong> We used to have about 104 year-rounders; now it’s down to 33 boats. It’s always attracted an eclectic group of people and they are the best thing about the Boat Basin. However, as in most UWS neighborhoods, homogeneity is being force-fed by the City.</div>
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<strong>WSR:</strong> How could Parks serve Basin residents better?</div>
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<strong>EB:</strong> We’d like more communication from the top. Nobody knows where this marina is going. We asked to be involved in the process as various infrastructure projects have been planned. But [it didn’t happen].</div>
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<strong>RJ:</strong> Communication has been a real struggle for at least the past nine years.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
<strong>WSR:</strong> What makes it worth all the hassles? What do you love about living here?</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
<strong>RJ:</strong> There’s a lot of freedom in the summertime. We sit outside and have cocktails with company or watch TV; it’s pleasant. And the sunsets in winter! They are the most beautiful I’ve ever seen and we’ve been to the Caribbean, all over.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
<strong>EB:</strong> Again, it’s the people. I like to say, the farther west you go in Manhattan, the weirder it gets. And we’re as far west as you can go.</div>
Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-78392929766812271742017-01-09T10:15:00.000-05:002017-01-09T10:16:08.215-05:00Gnawed, Exasperated Residents Battle Ravenous Mosquito Infestation, Say City Won't Help<i><br /></i>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6bHifooifirTqBjPuF3ATvqd_W28pyfPigzE5UiF618OhqUQp5urpk3v1wM-q3nly1R0nw5mbIIFoLlnpkdKhWNibnVzoA0bSd-Sg4emQ0frqArpUjR9xkkXL7X15z-2OerCplz-PTss/s1600/2012.mosquito.trap_.may_.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6bHifooifirTqBjPuF3ATvqd_W28pyfPigzE5UiF618OhqUQp5urpk3v1wM-q3nly1R0nw5mbIIFoLlnpkdKhWNibnVzoA0bSd-Sg4emQ0frqArpUjR9xkkXL7X15z-2OerCplz-PTss/s320/2012.mosquito.trap_.may_.jpg" width="213" /></a></div>
<span style="background-color: white; font-family: "arial"; font-size: 14px;">They feed at night. Squeezing through any available crack or crevice. Sneaking up sewer pipes. Thwarting all mesh covers, caulk and other futile measures taken by the warm-blooded residents of West 84</span><sup style="font-family: Arial;">th</sup><span style="background-color: white; font-family: "arial"; font-size: 14px;"> </span><span style="background-color: white; font-family: "arial"; font-size: 14px;">Street between West End Avenue and Riverside Drive (also known as Edgar Allan Poe Street).</span><br />
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
They are the oversized, flesh-welting mosquitoes called <em>Culex pipiens molestus</em> and they have besieged this block since at least <a href="http://westsiderag.wpengine.com/2011/10/28/rare-breed-of-nasty-mosquitoes-attacks-the-upper-west-side-welts-bandages-and-hospitalizations" style="color: #66a93d; outline: none; text-decoration: none;">2011</a>, causing sleep deprivation, serious allergic reactions (especially in children and those with weakened immune systems), bites with week-long itching and – perhaps most distressing – endless runaround from city agencies about how to eradicate this extra-hardy pest and potential serious disease vector, residents say. </div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
WSR broke the story about this problem <a href="http://westsiderag.wpengine.com/2011/10/28/rare-breed-of-nasty-mosquitoes-attacks-the-upper-west-side-welts-bandages-and-hospitalizations" style="color: #66a93d; outline: none; text-decoration: none;" target="_blank">several years ago</a>, as well as the city’s previous <a href="http://westsiderag.wpengine.com/2011/11/30/city-begins-flushing-mosquito-infested-sewers-but-wont-take-311-calls" style="color: #66a93d; outline: none; text-decoration: none;" target="_blank">spotty</a> <a href="http://westsiderag.wpengine.com/2012/05/21/city-to-start-taking-311-mosquito-calls-but-will-the-itching-stop" style="color: #66a93d; outline: none; text-decoration: none;" target="_blank">efforts</a> to remedy it.</div>
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“It’s the number three mosquito-control priority from the city’s point of view, behind Zika and West Nile, but it’s this block’s number one priority,” says Tom, a resident and member of the block’s volunteer Mosquito Squad. “If we could get one official to spend one night in any of our homes, the next morning it would become a city priority.”</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhzmHUbkK666edA_26o5CVQt-GyF4nIjdm9r3w-X_g7HED_3gFJPzWsR5Z5J5ugZEPPwv7OaVAyvKkFrwZQHOIVNpCkKv4KHY86sUQmsYM0IF3h1DLumLZWGEWyA-FnaXRkSLAKEm_N9s/s1600/mosquito.bite_.on_.lips_.2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhzmHUbkK666edA_26o5CVQt-GyF4nIjdm9r3w-X_g7HED_3gFJPzWsR5Z5J5ugZEPPwv7OaVAyvKkFrwZQHOIVNpCkKv4KHY86sUQmsYM0IF3h1DLumLZWGEWyA-FnaXRkSLAKEm_N9s/s320/mosquito.bite_.on_.lips_.2.jpg" width="320" /></a></div>
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Residents say they’ve spent years attempting to work with the Department of Health and Mental Hygiene, Department of Environmental Protection and the Department of Transportation to investigate the underground habitat of these mosquitoes – to no avail. “In other infestations, the City flushes the sewers and treats them with larvacide, and that cures it,” says Pauline Galiana, another Mosquito Squad activist. “But on our block and the surrounding area, there are still mosquitoes.”</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
After consulting with scientists around the world and painstakingly tracking where mosquitoes were most prevalent – and when – the Mosquito Squad pinpointed the area around a mid-block fire hydrant as a prime suspect for the breeding colony’s location. Serendipitously, in December 2015, Con Ed began tearing up the street to refurbish its gas lines. The Mosquito Squad cheered this as an opportunity to look at what might lurk deep under the pavement. They contacted City agencies to take advantage of the cost-effective excavation moment.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
No takers.</div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmpexf7T49ygCA_5ZysQc3pxFlIEHDb5AR9PZTNmnLW8lUtJJwv7xsoDdNYlx_2BMtBDVWCW2kAOhgHN3xnGs8ab2QK4mjFyW3kslwyffeX3o00gQcyiYZgfO3q5DFSofeJIDwLgGTo-0/s1600/Coincidence_.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmpexf7T49ygCA_5ZysQc3pxFlIEHDb5AR9PZTNmnLW8lUtJJwv7xsoDdNYlx_2BMtBDVWCW2kAOhgHN3xnGs8ab2QK4mjFyW3kslwyffeX3o00gQcyiYZgfO3q5DFSofeJIDwLgGTo-0/s320/Coincidence_.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Coincidence?</span></td></tr>
</tbody></table>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Exasperated, the Mosquito Squad rallied the entire block – all 403 families – to sign a petition asking Mayor de Blasio’s office to order the Department of Environmental Protection to dig under the suspect hydrant, or provide a reason why that could not happen:</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
<em>The proximity of this colony in the sewer line adjacent to the mid-block hydrant, coupled with incontrovertible evidence of water-induced soil erosion around that hydrant, points to failed hydrant infrastructure as the primary source for this standing water – yet DEP has refused to commit resources to investigate the condition and DOH has refused to exert its authority under Article 151 to compel it to do so.</em></div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
<em><br /></em></div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Technically, residents say, the Department of Health should be citing the city for not adhering to <a href="https://www1.nyc.gov/html/doh/downloads/pdf/about/healthcode/health-code-article151.pdf" style="color: #66a93d; outline: none; text-decoration: none;">Article 151</a> of the Health Code, because the mosquitoes’ breeding colony is likely within infrastructure controlled by the city:</div>
<ul style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; margin: 0px 0px 0px 15px; padding: 6px 0px 12px;">
<li><em>151.02 Prevention and pest management measures. (a) Properties shall be free of pests. All premises capable of attracting or supporting rodents, insects and other pests shall be kept free from rodents, insects and other pests, and from any conditions conducive to pests. The person in control of such premises shall take such measures as may be necessary to prevent and control the harborage and free movement of rodents, insects or other pests.</em></li>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuOQRfOopCAgP4oy7Dq6kudZLqH-Wk-s_OlpjtqhsuUXODv79oNicm40UZ2oS2rVxBEaUFCXdvmiOqg4MIxNCNBqR2nspQIW7TG68pWFUFU56COunO1HPkh2KzdXmzNWHeVpOZ5KI23xg/s1600/petition-mosquitoes.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuOQRfOopCAgP4oy7Dq6kudZLqH-Wk-s_OlpjtqhsuUXODv79oNicm40UZ2oS2rVxBEaUFCXdvmiOqg4MIxNCNBqR2nspQIW7TG68pWFUFU56COunO1HPkh2KzdXmzNWHeVpOZ5KI23xg/s1600/petition-mosquitoes.jpeg" /></a></div>
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<em><br /></em></div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
In early February 2016, the Mosquito Squad presented the signed petition at an interagency meeting arranged by Assemblymember Linda Rosenthal with DOH, DOT, DEP and a Mayor’s Office representative. To date, the residents have not heard back from the Mayor. Their demand remains: dig the hydrant hole, or tell us why you can’t.</div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAwC-T8y19-wXMCmUF3FGsfm232I8klOD2vIiNvz6HurLmEgZFJLmFlKwgluji4YXmFOVot_bo9yGP_4-kqz-IRscKsGwN1JufN3nhEp8nGv5X_LdXU_OafuhbFOC8y4VR0Ks4iIc4Fvs/s1600/SuspectHydrant.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAwC-T8y19-wXMCmUF3FGsfm232I8klOD2vIiNvz6HurLmEgZFJLmFlKwgluji4YXmFOVot_bo9yGP_4-kqz-IRscKsGwN1JufN3nhEp8nGv5X_LdXU_OafuhbFOC8y4VR0Ks4iIc4Fvs/s320/SuspectHydrant.jpg" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The suspect hydrant</span></td></tr>
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An interagency representative, the DEP and the DOH did not respond to requests for comment.</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
“For five years now, the residents of West 84th Street have been forced to sleep under netting as a result of a mosquito infestation that has been allowed to persist unabated,” says Assemblymember Rosenthal, who has been advocating, with residents, for City action to eliminate the mosquito population on the block. “The city has been ensnared in its own net of bureaucracy and missed a golden opportunity when Con Edison tore up the block to investigate under the street to find the source of the infestation.”</div>
<div style="background-color: white; font-family: Arial; font-size: 14px; line-height: 18px; padding: 6px 0px 12px;">
Mosquito Squad-er Tom refuses to be defeated, “I’m hopeful that what we discover here could be applied to future instances; looking at our hydrant could provide a prototype solution. Why can’t they see that?”</div>
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<br /></div>
<div style="background-color: white; font-family: arial; line-height: 18px; padding: 6px 0px 12px; text-align: center;">
<i style="background-color: transparent;"><span style="font-size: xx-small;">First published 8 April 2016 in <a href="http://www.westsiderag.com/2016/04/08/gnawed-exasperated-residents-battle-ravenous-mosquito-infestation-say-city-wont-help">West Side Rag</a></span></i></div>
Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0tag:blogger.com,1999:blog-2668435526325661723.post-17099523681700904532014-12-18T09:25:00.000-05:002014-12-18T09:27:24.676-05:00What Mexicans Can Teach Americans<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK8K25e1Tpn__JoXGirNivb271c6PmjTNCng3oD3GZunLVm7FSRh1tdytiX9YG2Si6YsYenY5XIPEACPfZqcRrwOrYZ1cp9kQofq2ryfmMH_YOlxla0KCdXgcNZXEGvB6T1zsxh0tbQMo/s1600/girls.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK8K25e1Tpn__JoXGirNivb271c6PmjTNCng3oD3GZunLVm7FSRh1tdytiX9YG2Si6YsYenY5XIPEACPfZqcRrwOrYZ1cp9kQofq2ryfmMH_YOlxla0KCdXgcNZXEGvB6T1zsxh0tbQMo/s1600/girls.jpg" height="200" width="112" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Sinaloa Girls</td></tr>
</tbody></table>
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<span style="font-family: "Century Gothic"; font-size: 10.0pt;">Mexico
– despite political/criminal turmoil – remains a fantastic vacation
destination. Great food, dramatic history, inexpensive hotels, all good reasons
to go. The best motive head south? Mexico's caring, joyful people. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Century Gothic"; font-size: 10.0pt;">I
traveled through Chihuahua and Sinaloa this past spring, looking to witness
Semana Santa (Holy Week) ceremonies leading up to Easter. Read <i><a href="http://www.goodreads.com/book/show/2736567-god-s-middle-finger">God's Middle Finger</a></i> by Richard Grant to understand the glorious mayhem; I booked seconds
after finishing it.<o:p></o:p></span></div>
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<span style="font-family: "Century Gothic"; font-size: 10.0pt;">The
proceedings lived up to their wild telling by Mr. Grant. What I most remember
about the trip, however, was how incredibly kind Mexicans were to me, a solo
female traveler. Not because they had to be. Just because.<span style="mso-spacerun: yes;"> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4e0sAeDnK9O1XAIQG1z1NmtwQUZwSnj5PQABenVzlBTboR8Snq2to8e6xUYaL52elgI69InYt97usqMAIA5_rtJ97OY8DMo24xml6fVwfIZ7PY3OHVjA7qtKic9-xreYTBM1fyx3eq2w/s1600/GoodFriday.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4e0sAeDnK9O1XAIQG1z1NmtwQUZwSnj5PQABenVzlBTboR8Snq2to8e6xUYaL52elgI69InYt97usqMAIA5_rtJ97OY8DMo24xml6fVwfIZ7PY3OHVjA7qtKic9-xreYTBM1fyx3eq2w/s1600/GoodFriday.JPG" height="150" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Good Friday Revelers</td></tr>
</tbody></table>
</span><o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Century Gothic"; font-size: 10.0pt;"><br /></span></div>
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<span style="font-family: "Century Gothic"; font-size: 10.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Century Gothic"; font-size: 10.0pt;">Three
stories of Mexico's superior customer service and the lessons Americans need to
learn:<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Century Gothic"; font-size: 10.0pt;">Choose to trust the
customer's story. <span style="mso-spacerun: yes;"> </span></span></b><span style="font-family: "Century Gothic"; font-size: 10.0pt;">Chihuahua's ultra modern <a href="http://www.vivebus.com/">Vivebus</a> service uses swipe cards and subway-style loading platforms to board dozens of
riders at once. After my first trial ride, I was hooked and loaded up my card
with 50 pesos (about 9 rides worth) at the digital kiosk. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Century Gothic"; font-size: 10.0pt;">On
my next swipe, the card malfunctioned. My 50 pesos hadn't been loaded. Three
Mexicans would come to my aid. The platform attendant saw my frustration and
sent me back into the kiosk lobby for assistance. The kiosk attendant tried to
find a paper receipt in the nearby garbage that would match my 50-peso
purchase. Failing that, he marched me into the nearby office where a secretary
heard my story. Nodded. Took my bad card and swapped it for another 50-peso
card. Done.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Century Gothic"; font-size: 10.0pt;">Did
they have to believe me? Did I have a receipt in my hands? They chose to give
me the benefit of the doubt. And I have been raving about Chihuahua public
transit ever since. It is a great service staffed by lots of attentive people.
Listen up, MTA.<o:p></o:p></span></div>
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<br /></div>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfmzQUmDeQmu4pGo98tJ0Lizvgq6_-oLu_WRfnDeLd5H6bikkTxiwchte7XoQQRKw5_iHm80v1YI9_4ptIBbrm3NoZlBQ16AEKz7hfCnhsFtmXfExbYZ9VzYJi_OVtlKPUmxivJ6-WKog/s1600/ceviche.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfmzQUmDeQmu4pGo98tJ0Lizvgq6_-oLu_WRfnDeLd5H6bikkTxiwchte7XoQQRKw5_iHm80v1YI9_4ptIBbrm3NoZlBQ16AEKz7hfCnhsFtmXfExbYZ9VzYJi_OVtlKPUmxivJ6-WKog/s1600/ceviche.jpg" height="145" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Cevicheria, El Fuerte</td></tr>
</tbody></table>
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Century Gothic"; font-size: 10.0pt;">Do what needs doing. </span></b><span style="font-family: "Century Gothic"; font-size: 10.0pt;">Taking El Chepe, the
Copper Canyon Railroad, through arid NW Mexico proved relaxing. Getting tickets
for El Chepe? Not so much. I managed to buy my first journey the day-of,
despite it being a peak Mexican travel week. I spent a couple <span style="mso-spacerun: yes;"> </span>days in lovely El Fuerte puzzling over how to
get my return fare. There are only ticket offices in Chihuahua and Mochis the
start/end points, online proved unwieldy, and well, did I mention it was Semana
Santa? <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Century Gothic"; font-size: 10.0pt;">I
asked the clerk at <a href="http://www.hotelelfuerte.com.mx/">Hotel El Fuerte</a> about any travel agents who might be
able to help. She dialed a few numbers. She then said she'd have her manager
pick me up a ticket in Mochis that afternoon. Wait. What? That's equivalent to
a hotel manager driving from Flushing, Queens to Newark, New Jersey or further to do this
task for a customer. I thanked her and spent the rest of my day thinking about
an appropriate gratuity. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Century Gothic"; font-size: 10.0pt;">When
I returned to pick up the ticket, the manager handed it over and I paid her the
ticket price plus 30% extra as a tip. She handed back the tip. And refused to
take it despite my insistence. She was just doing what her guest needed doing.
Stunning.<o:p></o:p></span></div>
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<span style="font-family: "Century Gothic"; font-size: 10.0pt;"><br /></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Century Gothic"; font-size: 10.0pt;">Remember your humanity. </span></b><span style="font-family: "Century Gothic"; font-size: 10.0pt;">Waving goodbye. I didn't
expect the universal farewell from the ground crew at Chihuahua airport. But as
my 6am flight turned toward the runway, three men waved and smiled at the
passengers. Waving back I got a little choked up. <o:p></o:p></span></div>
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Joy Bergmannhttp://www.blogger.com/profile/00989983640968882198noreply@blogger.com0