What Mexicans Can Teach Americans
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Sinaloa Girls |
Mexico
– despite political/criminal turmoil – remains a fantastic vacation
destination. Great food, dramatic history, inexpensive hotels, all good reasons
to go. The best motive head south? Mexico's caring, joyful people.
I
traveled through Chihuahua and Sinaloa this past spring, looking to witness
Semana Santa (Holy Week) ceremonies leading up to Easter. Read God's Middle Finger by Richard Grant to understand the glorious mayhem; I booked seconds
after finishing it.
The
proceedings lived up to their wild telling by Mr. Grant. What I most remember
about the trip, however, was how incredibly kind Mexicans were to me, a solo
female traveler. Not because they had to be. Just because.
Good Friday Revelers |
Three
stories of Mexico's superior customer service and the lessons Americans need to
learn:
Choose to trust the
customer's story. Chihuahua's ultra modern Vivebus service uses swipe cards and subway-style loading platforms to board dozens of
riders at once. After my first trial ride, I was hooked and loaded up my card
with 50 pesos (about 9 rides worth) at the digital kiosk.
On
my next swipe, the card malfunctioned. My 50 pesos hadn't been loaded. Three
Mexicans would come to my aid. The platform attendant saw my frustration and
sent me back into the kiosk lobby for assistance. The kiosk attendant tried to
find a paper receipt in the nearby garbage that would match my 50-peso
purchase. Failing that, he marched me into the nearby office where a secretary
heard my story. Nodded. Took my bad card and swapped it for another 50-peso
card. Done.
Did
they have to believe me? Did I have a receipt in my hands? They chose to give
me the benefit of the doubt. And I have been raving about Chihuahua public
transit ever since. It is a great service staffed by lots of attentive people.
Listen up, MTA.
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Cevicheria, El Fuerte |
I
asked the clerk at Hotel El Fuerte about any travel agents who might be
able to help. She dialed a few numbers. She then said she'd have her manager
pick me up a ticket in Mochis that afternoon. Wait. What? That's equivalent to
a hotel manager driving from Flushing, Queens to Newark, New Jersey or further to do this
task for a customer. I thanked her and spent the rest of my day thinking about
an appropriate gratuity.
When
I returned to pick up the ticket, the manager handed it over and I paid her the
ticket price plus 30% extra as a tip. She handed back the tip. And refused to
take it despite my insistence. She was just doing what her guest needed doing.
Stunning.
Remember your humanity. Waving goodbye. I didn't
expect the universal farewell from the ground crew at Chihuahua airport. But as
my 6am flight turned toward the runway, three men waved and smiled at the
passengers. Waving back I got a little choked up.
Miss
you already, Mexico.